24 Oct, 2011
He inspired LatinBusinessToday, and many others before us.

Coach Fernandez circa 1982
“Don’t shoot! That’s Coach’s son!”
That shout-out saved Richard Fernandez from injury, possibly even death. In the sometimes violent world inhabited by some Westchester, New York toughs, no one messed with “Coach” Leslie Fernandez – or with his police-officer son.
The reason wasn’t fear. No one feared the Coach. It was something considerably more powerful: love. If those young toughs ever loved any man, that man was Coach Fernandez.
LatinBusinessToday.com is dedicated to the memory of “Coach” Leslie Fernandez, a beloved educator remembered by many as the person who most influenced, and in some cases, transformed, their lives. Even for those who remained resistant and tough, and more outside the law than within it, Coach Fernandez’s deeply felt caring remained a meaningful experience.
While Leslie Fernandez had the prestige and position of being a teacher and head of their alternative high school, some of his former students might have been surprised to know the back story. It explains Coach’s powerful combination of deep, compassionate understanding and strength.
Born in 1927 in New York City, “Coach” Leslie Fernandez enjoyed an important gift in his life, and endured a significant cross.
The gift, an enduring one, was Fernandez’s parents’ unconditional love. No matter what he did or didn’t do, Coach always knew that Chelsie and Leslie Fernandez Sr. loved him.
But the cross, a harsh one at the time, likewise had an enduring impact. Fernandez was assessed as so academically inadequate, and particularly lacking in any language talent, that the only way he was able to get a high school diploma was by switching to a vocational high school. Fernandez’s self assessment about that period in his life is blunt: “I was a loser.”
Once free of school, Fernandez enlisted in the Army, which sent him to West Germany. The youth assessed as totally lacking in language-learning capabilities learned to speak German within a year. His follow-up assignment was as a command staff German language translator.

Hispanic-Owned Business U.S. Synopsis The impact of Hispanic owned businesses on the U.S. economy is evident in the last survey of the U.S Census Bureau conducted in 2007 2.3 million: The number of Hispanic-owned businesses in 2007, up 43.6 percent from 2002. $54.3 billion: Annual payroll of Hispanic-owned businesses in 2007 $350.7 billion: Receipts generated by Hispanic-owned [...]
Today’s highly competitive economic environment notwithstanding, we firmly believe that opportunities abound for Latino entrepreneurs and professionals, especially when armed with all of the tools necessary to succeed.
Chief among these is information that bears directly on marketplace trends and proven routes to success. Indeed, it can be said that access to such information is often what distinguishes winners. This is the animating principal behind Latin Business Today.
