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IBM and Latin Business Today Team on Tools and
Content for Small Businesses

17 Jan, 2012

Companies to collaborate on the U.S. Hispanic section of IBM’s SME Toolkit website

NEW YORK, Jan. 17, 2012 /PRNewswire/ – Online publisher Latin Business Today (http://latinbusinesstoday.com/) today announced it will provide IBM’s (NYSE: IBM) small-business resource website SME Toolkit (http://us.smetoolkit.org/us/en) with articles and other editorial material.  Latin Business Today will regularly supplement the content available through the U.S. Hispanic section of SME Toolkit, a free website that promotes economic growth in under-served and emerging markets.

“When engaging the U.S. Hispanic small-business owner, the core priority is to provide relevant editorial to grow business. Collaboration with companies that have rock-solid reputations ensures sound delivery,” said Latin Business Today founder, managing partner, and publisher Barry Mittelman. “That’s what makes this initiative so exciting.”

Provided through a partnership between the International Finance Corporation and IBM, the SME Toolkit provides a wealth of practical information in such areas as finance, accounting, international business, marketing, and human resources. The site’s array of free tools includes a financing calculator, web software, business forms, and group calendars.

“We see the SME Toolkit as a way to accelerate economic development and job growth through the deployment of information and communication technologies,” says Robin Willner, Vice President for Global Community Initiatives, Corporate Citizenship, and Corporate Affairs at IBM. “Access to best practices and editorial information from Latin Business Today will help expand the rich content on the site.”

Featuring an innovative content model that emphasizes practical career guidance, networking, and mentoring, Latin Business Today boasts alliances with a broad array of professional, research, and advocacy organizations nationwide. “We want to drive entrepreneurial and professional success by establishing an online dialogue to identify challenges and deliver solutions for our readers,” Mr. Mittelman explained. Coverage areas on LatinBusinessToday.com include technology, finance, law, politics, public policy, professional services and resources, strategic planning, marketing, culture and life balance.

LatinBusinessToday.com evolved from Latin Business, a Los Angeles-based, bimonthly print magazine with a national circulation of 150,000 that was published between 2002 and 2009. Like its predecessor, the new website offers mainly English-language content.

Visit www.citizenibm.com for more information on IBM’s Citizenship efforts.

Additional information is available at LatinBusinessToday.com (http://latinbusinesstoday.com/)

Contact:
Barry Mittelman
914.788.4197
bmittelman@latinbusinesstoday.com

Lisa Lanspery
914-499-6532
lisalanspery@us.ibm.com

Click here to read press release on PR Newswire.

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