Harnessing the Power of Infographics

06 Aug, 2012

Communicating information through visual design

Image: Fotolia

This “how it works” focus and user-friendliness creativity is evident in small businesses and large enterprises alike across U.S. industries. A prime example includes web information disseminated in infographics.

What are Infographics?
Infographics (short for information graphics) are engaging representations of information, and data. They are visual tools intended to quickly and clearly communicate complex information. If you have never seen one, a great starting point to explore some great infographics is DailyInfographic.com.

A key feature of any infographic is its originality. This means working with a graphic designer to create custom illustrations and appealing graphics. The design is the power of this visual tool. The combination of text and images through well-planned design lays the groundwork for delivering complex data to tell a story to be shared.

Why Create an Infographic?
People love facts, figures and statistics. At the time this article I am writing this article, the transmission of the London 2012 Olympics is on the background. Just in the last five minutes there have been at least 15 mentions of different figures and stats. It can be overwhelming.

If you have been running your small business for a couple of years, you’re probably aware of number several facts within your community an outsider would not. For example a real estate agent knows the top 10 must-haves of a property that must sells within two months. Another example is a donut maker who knows the top 5 favorite flavors of the downtown crowd of your metropolitan area. Or a car rental agency with a list of “I wish I had seen!” places that out-of-town customers liked over the last 10 years.

This is valuable information as long as it’s presented in a digestible and interesting manner visually…which is why infographic s is valuable.

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