Seven data analytic strategies an abbreviated version:
1. Evaluate your top customers.
If your business is small enough, you know your customers.
2. Separate your accounts receivables from your customer information.
Accounts receivables and order information are important to tell you who is purchasing your product, but not always so good at telling you WHO is signing off on the purchase
3. Decide what information is important to know and what information you have.
Not all data is important to helping you sell more or attract the best customers.
4. Establish a way to acquire, maintain and retire data.
Once you’ve determined which data elements are necessary for identifying the “best” customers for your business, your next job as a marketer is to acquire, maintain, and retire data.
5. Let your customers know what you are doing with their data.
What we do today on the Web can be tracked, and is tracked, by major advertising and consumer companies wanting a few vital seconds of your interest.
6. Use your customer data
“Use it or lose it.” This quote from Henry Ford was about money, but it could just as well apply to data.
7. Evaluate your progress quarterly – just as you do financials
Most good businesspeople know that measuring your business is a requirement.
Read the full article: B2B Data-driven Marketing: 7 Strategies to Gain Small Business Leverage
Use web analytics tools help you measure what visitors are doing on your website to see if your SEO efforts are working.