The proof is in. Sustainability sells. How does your business use sustainability to grow business results?
Did you know that today over a dozen companies sell over a billion dollars EVERY YEAR in green products?
Here are some examples:
Costco is now the largest organic food retailer. They sell $4 billion of organic food annually.
Hybrid cars are not selling as well in the U.S. as they did when pump prices were $4 per gallon. But Toyota is still selling 1.4 million hybrid vehicles annually. This represents 17% of their annual sales growth.
Soon we will have affordable, long range electric chars. Tesla is launching the model 3. It is an all electric car selling for $35,000 before tax incentives with a 200 mile range on a full charge. Then Tesla announced this new model it received $10 billion in pre-orders.
Six Ways to Grow Green Profits
The proof is in. Sustainability sells. So the question is how does your business use sustainability to grow business results?
The answer lies in developing products, and a business culture, that are authentic, Clif Bar’s CEO Kevin Cleary describes this as “connecting people to what matters.” Clif Bar builds their business model around achieving five aspirations of profits, planet, people, brand and community.
Their business model is generating 17% annual compounded business growth.
The challenge is is in implementation.
Here are six ways for a business to win competitive advantage through authenticity and sustainability:
1. First Project Success.
Every business has to start somewhere in its path toward increased authenticity and sustainability. The question is how to begin?
The ideal starting point is to identify one sustainable best practice that a business can implement within 90 days. The criteria are that the project should make money plus make a difference.
One good example is the installation of LED lights that are proven to reduce electricity consumption, emissions and costs.
Next- Five more ways for a business to win competitive advantage
About the author
Bill Roth is the Founder of Earth 2017. Roth is a nationally-recognized business coach that has successfully enabled hundreds of business owners to win new customers, grow product revenues and cut costs. His most recent book, The Secret Green Sauce, profiles best practices in pricing, marketing and branding that win millennial generation customers and their moms! Roth has served as the Green Business Coach for Entrepreneur.com and coach for the U.S Hispanic Chamber of Commerce Green Builds Business program. Roth’s has held numerous executive leadership roles in the development of clean technology projects including the launch of thefirst hydrogen-fueled Prius. Follow him on TwitterWebsite