Another Latina Small Business Recipe for Success

Latina business La Flor de Jalisco baked goods




Based on success and what’s next

            Based on her success, she’s now ready to pass on some of her own knowledge to others contemplating their own small businesses.

For instance, she cautions them to start slow, to start small and to not get overwhelmed. Following this advice, she notes, will help them avoid amassing too much debt. She also adds that customer service is very important, as are approaching local government for advice, getting an accountant and paying taxes.

Although she grew up in and misses New York City, she finds Westchester County, where she both runs her business and lives, a “calming environment” and a great place to raise children, as she did her son and daughter.

The schools there, she remarks, “are wonderful.”

Rojas could have taken an entirely different path when it comes to her life, but her pluck, family background and support, and business smarts have made her a grand success. And she wouldn’t have it any other way. “I love what I do, I love my customers and I love the community I do business in. I really can’t think of anything else I’d rather be doing,” Rojas effuses.

            And that’s the positive definition of having her cake and eating it too.

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Westchester County, New York’s First Hispanic Police Chief


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