A Latina Entrepreneur Driving Creative Style and Aesthetics for Businesspeople





 Future business objectives 

For individual clients, the plan is to continue offering in-depth and comprehensive styling for engaged and sophisticated professionals and entrepreneurs who want to feel genuine and look great.

I am also taking my business to corporations with a training workshop on “Cultural Corp-Couture” in collaboration with a cultural intelligence consultant.

The training addresses the elephant in the diversity room room: style. Because style is not neutral. The “dress for success” imperatives disregard the fact that what clothes communicate and mean is different for  different groups in the workplace. Success according to whom?

The training provides conceptual, inspirational and actionable tools to enable employees to enhance their professional image with regard to their cultural and individual identities. I’m very excited about this, because it benefits both individuals and corporations.

Balancing professional and personal lives is a continual challenge.  

It definitely is, and it is fluid – more a movie than a portrait. The most important thing for me is to be able to set clear boundaries, and be fully present, both in my business and my personal life. My time with my family is priceless.

Latino organizations

Yes, I am a member of the San Francisco Latina Giving Circle at the Latino Community Foundation. I am also a virtual member of the Latinas Think Big facebook community. 

I work out of my home in North Berkeley and offer services throughout the Bay Area.

Takeaway for those who might want to start a business

Find your tribe. Find a mentor. Clarify what you want to do. Learn. Focus. Invest in yourself. And then, there are many resources out there to help you. If you are reading this article you have what it takes.

Your favorite quotes:

“The biggest fashion faux pas is looking at the mirror and seeing someone else.” Iris Apfel

“Be yourself. Everyone else is already taken.” Oscar Wilde

Related articles:

Part 1: The Making of a Successful Latina Empowerment Style Entrepreneur

Join Me on a Jr Contemporary Fashion Shoot

Latinas and the Business of Fashion

Is There Really an Essential Business Wardrobe for Every Woman?


About the author

Mara Kolesas

Mara Kolesas, Ph.D., is a style with substance expert, based in Berkeley, CA, who provides intelligent styling for professionals. She grew up in Buenos Aires where she breathed style from an early age. She went on to a career in political science, studying for a doctorate in New York City, and later lived in Florence, Rome, Berlin and Beirut, where she pursued my two passions: she studied and promoted citizen empowerment, diversity and inclusion, and she explored small boutiques, helping friends find outfits that gave them joy and confidence. Along with her artistic eye and knowledge of fashion, she brings analytical and social expertise to a field with superficial associations. 

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