Save Money and Win Customers With A Bolt
There are two business bottom lines for the Bolt.
The first is that it costs less to operate. On a gasoline gallon equivalent, electricity costs about 75 cents per gallon. Maintenance costs are close to zero.
No oil changes. No tune ups. With fewer moving parts, there is less repair.
The Bolt’s purchase price is not cheap, but it is a good value. A very nicely equipped Bolt has a $37,500 sticker prices.
The Federal government’s $7,500 tax rebate brings the price to $30,000. Many states offer additional tax credits that can drop the price even further.
Building brand equity with your urban millennial customers is the second reason to buy a Bolt.
Urban millennials demand authenticity in what they buy and who they buy from. They expect the companies they work for and buy from to be aligned with their values, most especially in using technology to create sustainable solutions.
I typically recommend installing a roof top solar system to businesses seeking to grow authenticity with this generation. Now I will begin suggesting using Bolts in their business fleet.
For these reasons, it is time for your business to investigate the Bolt. It will provide competitive advantage by reducing operating costs, promoting safer driving and it will grow brand alignment with millennials.
About the author
Bill Roth is the Founder of Earth 2017. Roth is a nationally-recognized business coach that has successfully enabled hundreds of business owners to win new customers, grow product revenues and cut costs. His most recent book, The Secret Green Sauce, profiles best practices in pricing, marketing and branding that win millennial generation customers and their moms! Roth has served as the Green Business Coach for Entrepreneur.com and coach for the U.S Hispanic Chamber of Commerce Green Builds Business program. Roth’s has held numerous executive leadership roles in the development of clean technology projects including the launch of thefirst hydrogen-fueled Prius. Follow him on TwitterWebsite