Latina Business Leader Spotlight: Ad Exec Daisy Expósito-Ulla 

Daisy Expósito-Ulla

Latin Business Today sits down with experienced ag agency executive Daisy Expósito-Ulla Chairman/CEO d expósito & Partners, LLC


Editor's note: This is part one of a two part Daisy Expósito-Ulla profile. 

LBT: Daisy Please, share your personal background with our readers…

I was born in the small town of Güines near Havana, Cuba.

Daisy's family My father, Alfonso Expósito Pernas, was Cuban-born from Galician families that had left Spain during the late 1920’s, to settle in Cuba and find prosperity. In the case of my mother, Narcisa Crusat Garcés, there were some slight geographical differences: her maternal ancestors had had long-existing Cuban roots while her father’s side had come to Cuba from Catalonia, Spain.

My childhood was therefore informed and enriched by the instinctual drive and rural, hard-working principles of “gallegos,” determined to make it in the New World, and then Catalonians who had married Cuban children born to families who had ironically fought Spain during the Cuban War for Independence.

As such, the interactions of my childhood had somewhat unconsciously announced and prepared me to be “the exile” that I became in 1963 when we left Cuba, after the Castro-led Revolution, and with my parents and older-sister, Maritza, briefly joined some of our relatives, whose home was Galicia, and then, after a year in a small town called Ferreira, came to America and settled in New York where we’ve lived for half-a-century.

Settling in New York

I was ten at the time of our arrival.

Daisy at age 15 in Queens, NYMy parents and the rest of the family had left behind them a modest level of hard-earned prosperity in the form of a town’s store and jewelry businesses, the store was a small version of what today would be a Home Depot with a jewelry added to it. When they left, they hadn’t even had the time to enjoy the fruits of their efforts.

Exile meant a new language to learn, even though I had attended the American school in my town, it was Kate Plummer Bryan Memorial school. It also meant a new country and a new culture to grasp, new friends to make and new hopes to be nurtured in order to erase whatever wounds might have been left by the past.

My parents were resilient and helped us so that my sister and I would not skip a beat.

My father’s mantra was short and simple: hard work and preparedness. My dad’s and my mom’s ethics were unchangeable: be honest, be kind, be truthful. These are still the moral influences that move me. I saw them work hard and I still feel proud to mirror them.

Next page- Daisy tell us about the factors that shaped her career and business aspirations.


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