Value Is in The Eye of The Beholder

consulting services value




I already shared with you how I was hired after graduation, let me elaborate, when I was hired I felt very lucky and incredibly grateful.

When I met clients, who could benefit from going to therapy I was very grateful if they agreed to work with me, even if they didn’t pay me or paid very little. So, what happened is that for a long time this kept happening. I had half of the equation right: gratitude.

The other half was a bit of a problem, it was hard for me to let go of the paradigms,

I stayed in the world of academia a lot longer than I should have because even if I was making very little money I had a secure income and there was also a certain amount of personal achievement and pride in being so young and having so much responsibility. When I was just getting started as a therapist I still believed in those paradigms.

Why would people want to pay me what an experienced professional charged?

So, I charged less. I wish I had realized sooner that it wasn’t the amount of experience, or the hours of hard work that would make a difference: the change came when I realized it was MY own perception of the value I gave to others that abundance really was able to manifest in my life.

The way this manifested was a clear example of how amazing this change can be.

The day I decided I was going to double my fees I had a new client walk into my office, I explained the work I did and how much I charged, she agreed and we started her session.

She loved it so much that when she paid she also paid for a session for a friend of hers as a gift, her friend came and became a client, she in turn referred a new client and so on.

Do you think anything besides my perception of value changed?

My office was the same, the advertising was the same, my work had the same quality. I had just been able to complete the right equation: I had faith in my work, I valued what I did and I was grateful to be able to share it with others.

If you are still not sure how much you want to charge your clients ask yourself this question and answer as honestly as you possibly can:  If I was offered this, and I knew ALL the benefits it would give me, how much would I be willing to pay for it?

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About the author

Eugenia Altamira

Eugenia Altamira is the Founder of Respiremos, a company that offers Transformational Breath® Sessions, Workshops and Professional Trainings in Latin America, USA, Europe, the Middle East and Asia. A Licensed Psychologist in Mexico, formerly a tenured professor and researcher at UNLA for eight years. Currently is the Curriculum Coordinator for the Transformational Breath® Foundation (TBF), Regional Liaison for Latin America and an international Senior Trainer for TBF in Europe, Middle East, USA and Latin America. She supports many efforts to take the tools of Conscious Breathing to different groups in need. A kind and warm teacher with powerful coaching skills. Her ability to connect with people and guide them in their path of growth has changed many lives. She shares her time between her two passions; Her family and breath work.