So – how does this impact the small business?
There is a lesson to be learned from this – reach out to your current customers and prospects on a regular basis – not just when a bill is not paid.
Send them useful information, or just call and leave a message saying you were thinking about them because….I have recently sent out two promotional packages to my clients and prospects – that have truly benefitted my business in terms of new customers….
Both items have my company name and logo on them – and a message that resonates with my busy customer base. I would definitely give it a try…you don’t have to spend a lot to make an impact.
We all have a lot of competition out there – so be sure to be the one that remembers the personal touch – you will definitely stand out from the others!
About the author
Christina Condos is president of her event management consultancy, Kentwood Partners. She has spent close to 30 years in the event industry running large trade shows, small conferences and everything in between and has worked on events in many diverse industries including technology, franchise, travel, education and marketing, to name a few. She holds a BBA in Business from Adelphi University and has been honored as a Woman to Watch by Min Online in 2008 and Show Manager of the Year by the Expo Group in 2002.Website