Executive Presence for Small Business Owners Today

Executive Presence for Latin Business Today




The need to develop Executive Presence is crucial to anyone running a small business.

Given customers, stakeholders, and employees, you spend a lot of time inspiring, persuading, and proving change necessary to move prospects closer to your cause.

In her book Executive Presence: The Missing Link between Merit and Success, Sylvia Ann Hewlett concludes that image shouldn’t matter. “But, it does…a lot.” While your substance and technical competence is critical, it’s only half of the formula necessary to maximize success.

Hewlett further describes the need to build your personal brand. While you may have spent time on a branding campaign for your company, what have you done to develop your own brand?

As the definition of personal brand is often subject to interpretation, Jeff Bezos of Amazon asserts, “Personal brand is what people say about you when you leave the room.”

What do people say about you? Have you defined your personal brand strategy?

What are the pillars of Executive Presence that will help you form extraordinary impressions every time?

There are three:

  1. Appearance - The Way You Look
  2. Gravitas - The Way You Act
  3. Communication - The way you connect with others and build rapport.

Today’s call to action: It starts with self-reflection and getting to know your inner self. Give thought to the kind of impression you make, and how you can further develop your image to insure first impressions are lasting. If you’re not sure of the impact you make on others at the handshake, just ask a friend or colleague.

Anyone interested in your development is usually forthcoming and will provide candid, constructive feedback if you are willing to reciprocate.

In the world of Instagram, Snapchat, and Facebook, we are continually conditioned to put our visual impressions ahead of all other indicators. Developing your Executive Presence and personal brand is  an opportunity to make certain you’re putting your best foot forward and keeping your prospect engaged. 

From the 250th millisecond to 30 minutes later, your Executive Presence may just be that missing link between winning or not winning the sale.

Related articles: 

5 Ways to Give a Great Speech

Multicultural Executive Style and Appearance

A Hispanic Business Experiences Transitions


About the author

Chuck Garcia

Chuck is an author, executive coach, keynote speaker, and CEO of Climb Leadership International. He coaches executives on public speaking and leadership communication. A 25-year veteran of Wall Street, he spent several of those in leadership positions at Bloomberg, BlackRock, and Citadel. He is also adjunct associate professor at Columbia University where he teaches leadership communication in The Fu Foundation Graduate School of Engineering and Applied Science. He leverages his business leadership experience, as well as his hobby of mountain climbing, to provide an effective teaching narrative for professionals applying his tools and techniques. In his book A Climb to the Top, an Amazon best seller, draws on years of coaching and consulting experience to explain how you can become a powerful and persuasive communicator. Chuck is a graduate of Syracuse University and has a Master’s Degree in Organizational Leadership.