Fifth Step – Figuring it out
Eventually Phil starts to see that if he wants to win Rita’s heart (Rita for us representing our customers), that he has to be worthy of her, and he starts to take on tasks like taking piano classes, learning CPR and the Heimlich maneuver, helping the old homeless man, catching the kid from the tree, noting tiny details that make people happy like their favorite drinks, how they drink their coffee, and generally being nicer to people.
It has taken Phil, our prototypical entrepreneur, some time to figure this out, but he stops focusing only on himself and his ambition, and starts to focus instead on his customers, the people around him, and what they need.
Sixth Step – Deserving it
By the end of the movie, Phil has really become a great guy. He is attentive, helpful, thoughtful, considerate and skilled. He has become what every entrepreneur hopes to become – competent, appreciated, a real pillar of the community, and deserving of the success he so desperately wanted.
In my own entrepreneurial journey and seeing Phil’s progress in this hysterical and timeless movie (pun intended), I have seen that when you want something too bad, you’ll swing and miss more often than not.
You don’t necessarily get what you want by simply wanting it. You have to earn it, you have to deserve it, and you have to see that it isn’t just about yourself and your ego. It’s about much more than you – it’s about your customers and deserving their patronage, their respect and their loyalty.
Let’s make it Groundhog Day again.
About the author
Carlos E. Garcia, a Latin Business Today, Partner: Research, Trends, Insights was born to Mexican immigrant parents, grew up in East Los Angeles and attended Pomona College, UC Berkeley and National University (BA, MA and MBA respectively). He has over thirty years of experience in the field of US Hispanic consumer research, twenty one years at the helm of his own company, Garcia Research. Most recently SVP at GfK: Knowledge Networks, where he headed up their Hispanic research efforts. He's gone full circle and now back at the helm of Garcia Research, a Hispanic market and Multicultural-focused research firm.Website