Carlos E. Garcia
Carlos E. Garcia, born to Mexican immigrant parents, grew up in East Los Angeles and attended Pomona College, UC Berkeley and National University (BA, MA and MBA respectively). He has over thirty years of experience in the field of US Hispanic consumer research, twenty one years at the helm of his own company, Garcia Research. He is now SVP at GfK: Knowledge Networks, where he heads up their Hispanic research efforts.
Posts:
6 Lessons Learned From Managing Growth
Be prepared to deal with the increased financial, human resources and technical responsibilities that come with growth.
Hispanic Entrepreneur Lessons Afterlife
In the final installment of his Accidental Entrepreneur series, Carlos E. Garcia shares seven valuable lessons he learned when making the transition from entrepreneur to employee.
Life After Entrepreneurship
In his 21 years of owner his own company, Carlos Garcia realizes he made some good decisions and some bad but he doesn’t regret his company’s acquisition by a larger firm.
The Saga of the Accidental Entrepreneur
Hispanic entrepreneur Carlos E. Garcia shares his thoughts and advice on becoming an entrepreneur in the first of a six-part long-form series.
Managing Growth a Hispanic Entrepreneur
Managing growth can be tricky as Carlos E. Garcia learned early on in his business career. Making good hiring decisions is essential.
Top 10 Marketing and Research Tips
U.S. Hispanic consumers exceed $1 trillion in buying power, given their explosive growth it is vital for Hispanic businesses to effectively market and communicate.
Artemis714da says:
Thank you for this wonderful series on Fear and for the new perspectives Tara Orchard shares. Since I am facing some challenges in the business I have run for the past 10 years - the series comes at a perfect time. I especially like the concept of fear as motivation and the tools recommended to manage the physical and emotional reactions to the stress. Since I studied and value Maslow's Heirarchy of need, I appreciate its use in this context. Thank you for all the support your website brings. Diana Avella