The Price of Privacy
How you collect and use personal data can make or break customer loyalty to your business. But you need to know how to do it legally and ethically. Maria Villar and Theresa Kushner offer a plan to follow.
‘Big Data’
That’s the new term for today’s vast flow of information. Here’s a 5-step plan for getting the chaos under control, from data management experts Maria Villar and Theresa Kushner.
Hidden Gold
Your customer data holds the key to business success
Every company has hidden gold. This vein usually lies somewhere in the data or information that the company captures from their interactions with customers. Too often, we fail to put on our hard hats, don our forehead lamps and mine for…



Artemis714da says:
Thank you for this wonderful series on Fear and for the new perspectives Tara Orchard shares. Since I am facing some challenges in the business I have run for the past 10 years - the series comes at a perfect time. I especially like the concept of fear as motivation and the tools recommended to manage the physical and emotional reactions to the stress. Since I studied and value Maslow's Heirarchy of need, I appreciate its use in this context. Thank you for all the support your website brings. Diana Avella