Theresa Kushner
Theresa Kushner is a journalist-turned-marketer and director of customer intelligence within marketing at Cisco Systems. At Cisco, she directs a team of analytics strategists and specialists whose main job is to increase Cisco’s market share by applying insights gathered from customer data. She and Maria Villar co-write a column for LatinBusinessToday.com. They are co-authors of Managing Your Business Data: From Chaos to Confidence, published by Racom Books in 2008.
Posts:
Prepare for More, Faster Data for Your Business
You need to be ready to handle ever-increasing data velocity and volume
Ready for the New Era of Data?
New data types will present opportunities and challenges for your business
The Price of Privacy
How You Collect and Use Data Can Make Or Break Customer Loyalty
In 1999, then-CEO of Sun Microsystems Scott McNealy made an outrageous comment during a product launch. “You have zero privacy anyway. Get over it,” he declared.Over a decade later, Sun Microsystems is an entry in microcomputer…
‘Big Data’
That’s the new term for today’s vast flow of information. Here’s a 5-step plan for getting the chaos under control, from data management experts Maria Villar and Theresa Kushner.
Hidden Gold
Your customer data holds the key to business success
Every company has hidden gold. This vein usually lies somewhere in the data or information that the company captures from their interactions with customers. Too often, we fail to put on our hard hats, don our forehead lamps and mine for…
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