Madrinas Year-End Celebration and Latina Leadership Conference!

Maria Hernandez

You're invited...The event is Monday, October 24 at 4:30 p.m. 

 It will be held at 300 Park Avenue, New York City, NY.  Each registrant will experience a choice of two workshops, networking, keynote, and more!  

Keynote Chat with Eugene Kelly, Vice President, Global Diversity & Inclusion, Colgate Palmolive & Maria Hernandez, President, Madrinas 


Session One: Latinas: Make Your Career Unstoppable 

Carmen M. Peña, M.A., Career Coach, Speaker & Writer 

Carmen M. Peña, M.A. is a Career Coach, Speaker, Writer, and CEO of Life Consultants 

International, a socially conscious training and development business offering uniquely designed services to contribute to the happiness, health and success of organizations and individuals worldwide. 

Session Two: The Defining Power of Calm Changes Everything: Three Practices that can Transform You into an Extraordinary Leader 

John Rodriguez, Managing Partner AVIVAR Group 

John is the managing partner of the AVIVAR Group, A United States based management consulting firm. The firm works with organizations on aligning strategy, processes and people through organizational and leadership development methods and principles. 


Session Three: Women and Finance: Creating Financial Independence 

Evelin Freytas, Financial Services Professional, New York Life and NYLife Securities 

Evelin Freytas, LUTCF, CLTC, received her Bachelor’s degree in International Business from the 

University of Illinois at Urbana-Champaign. During her undergraduate career she studied Finance and International Business in Granada, Spain and at The Chinese University of Hong Kong as well as being an active member of Alpha Psi Lambda National, Inc. 

Session Four: Personal Branding: Latina, Speak Up, Tell Your Story! 

Susana G. Baumann, Director, LCSWorldwide 

A multicultural expert, award-winning business writer, public speaker and published author, Susana G. Baumann is the Director of LCSWorldwide, a boutique multicultural marketing consulting firm currently located in New Jersey, USA, and the Editor-in-Chief of her company’s new initiative, 

Register at or contact Kyle

Madrinas is a unique organization dedicated to the leadership development and advancement of Latina professionals. We are committed to celebrating our rich Latino cultures. Through the organization we provide mentorship, role models, and we leverage our knowledge and experience to help shape the future of the growing pool of talented professional, Latina women.

We believe in networking with other networks to create a host of avenues and opportunities for Latinas across generations, industries and professions. 

For more information please visit our website at

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