iHeartMedia and Fox Networks Group Join Forces to Create ‘Smart A/V Audiences’

First Suite of Data-Driven Products that Serve Both the Audio and
Video Marketplaces

NEW YORK--(BUSINESS WIRE)--iHeartMedia and Fox Networks Group (FNG) today announced the launch of Smart
A/V Audiences,
the first suite of data-driven advertising products
available to the marketplace offering campaigns including both Audio and
Video creative units integrated onto one platform. Smart A/V Audiences
will bring the precision and immediacy of digital advertising to the
scale of broadcast radio and television for the first time by creating
custom audiences based on the combined power of FNG and iHeartMedia data

Smart A/V Audiences will enable brands to deliver more relevant
messages by leveraging Smart A/V data to target consumers based on
specific interests and passions like music, sports, specific shows,
teams and personalities and then serve to those audiences across a
combined audio and video platform. Brands will be able to deliver more
compelling creative across platforms by tapping into local data and
dynamic creative capabilities based on triggers like weather, sports
scores, stock market performance and more. Smart A/V Audiences will
launch in beta this fall.

Smart A/V Audiences builds on iHeartMedia’s recently launched
SmartAudio, which leverages the power of its programmatic solution to
help advertisers evaluate, plan and buy broadcast radio, enabling them
to build innovative campaigns that target key audience cohorts. It also
complements FNG’s latest initiatives, including OpenAP and UP//LIFT,
which leverage new ad formats and data to deliver higher impact ad units.

“We launched SmartAudio with the goal of continually expanding it with
innovative and impactful ways to help our advertising partners
revolutionize the way they buy ads,” said Bob Pittman, Chairman and CEO
of iHeartMedia. “Now by combining our assets with the unparalleled data
and video assets of Fox, advertising partners can leverage audio and
visual as one integrated platform. This is a major breakthrough for the
industry and for marketers, allowing brands to leverage both audio and
visual platforms to reach consumers like never before."

“Our collaboration with iHeartMedia exemplifies our commitment to
creating cross-platform and cross-company tools that enable us to
efficiently and effectively deliver targeted audiences to brands,
ensuring that the most impactful and engaging messages are being told,”
said FNG President of Advertising Revenue Joe Marchese. “Smart A/V
unites two companies that are innovators in their fields, and together
we are uniting the power of customized targeting with real-time creative
optimization across television and radio.”

The suite of data-driven products will include:

  • Smart A/V Audiences: Audience profiles leveraging both
    companies’ collective data (auto intenders, moms, kids under eight,
    etc.) as well as more specialized audience profiles based on
    characteristics of their unique audiences (shows, sports, talent, news
    and music affinity, etc.)
  • Smart A/V Adapt: Will enable creative and campaign
    optimizations that are driven by shared data and technologies. FNG
    will optimize flighting for brand lift performance and iHeartMedia
    will optimize creative messaging for the context of the consumer.

Gayle Troberman, Executive Vice President and Chief Marketing Officer
for iHeartMedia, added: “Marketers have been looking for more integrated
data solutions and by joining forces we can deliver very specific
targeting seamlessly across radio, TV and digital from cars to couches
and everywhere in between. We will now have the ability to precision
target at massive scale based on everything from consumer passions for
music, sports and programming to sentiments, moments and locations,
creating more relevance and better context for results than ever before
in broadcast advertising. This is the next greenfield for creatives and
data scientists to align.”

Ed Davis, Chief Product Officer for FNG Advertising Sales, commented:
“Being able to assemble the right audience, at scale, is the first
component in generating the best possible returns for advertisers. The
second component is the ability to tune live campaign creative and
exposure profiles based on our real-time monitoring of brand performance
data. Sharing the necessary data between Fox and iHeartMedia unlocks the
best mechanics to move consumers.”

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over
85 million social followers, iHeartMedia has the largest national reach
of any radio or television outlet in America. As the leader in
multiplatform connections, it also serves over 150 local markets through
858 owned radio stations, and the company’s radio stations and content
can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at iHeartRadio.com and
on the company’s radio station websites, on the iHeartRadio mobile app,
in enhanced auto dashes, on tablets, wearables and smartphones, and on
gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the fastest
growing digital audio service in the U.S. and offers users thousands of
live radio stations, personalized custom artist stations created by just
one song or seed artist and the top podcasts and personalities. With
over a billion downloads, iHeartRadio reached 100 million registered
users faster than any other radio or digital music service.

iHeartMedia’s platforms include radio broadcasting, online, mobile,
digital and social media, podcasts, personalities and influencers, live
concerts and events, syndication, music research services and
independent media representation. iHeartMedia is a division of
iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for
more company information.

About Fox Networks Group

Fox Networks Group (FNG) is a primary operating unit of 21st Century Fox
(NASDAQ:FOXA). FNG consists of Fox Television Group, which includes Fox
Broadcasting Company and 20th Century Fox Television; Fox Sports Media
Group; Fox Cable Networks, which includes FX Networks and National
Geographic Partners; and Fox Networks Group Europe, Asia and Latin
America. Together these units create, program and distribute the world’s
most popular entertainment, sports and nonfiction programming.


Angel Aristone, 646-343-2410
Networks Group
Jonathan Bing, 310-369-1274