Fitbit Announces Global Availability of Highly Anticipated Fitbit Ionic, the Ultimate Health and Fitness Smartwatch, and Fitbit Flyer, Wireless Headphones Built for Fitness

Fitbit software development kit available Sept. 26 for developers to
begin building for the Fitbit App Gallery

(NYSE: FIT), the leading global wearables brand, announced today that
its latest products, Fitbit
and Fitbit
, will be available at major retailers worldwide beginning
October 1. Following ongoing, extensive testing, Ionic achieves
industry-leading battery life of up to 5 days.i Fitbit is
also releasing its software
development kit (SDK)
tomorrow, enabling the 1,000+ developers who
have already signed up to support the platform the ability to begin
creating apps and clock faces to share with friends and family, and
submit for review and availability in the Fitbit App Gallery beginning
this Fall.

  • Fitbit
    delivers advanced and innovative health and fitness features
    like industry-leading GPS, enhanced heart rate tracking, on-device
    guided workouts and automatic sleep tracking with Sleep Stages, all
    powered by up to 5 days battery life and cross-platform smartphone
    compatibility. With the smart features consumers need most, like
    contactless payments, on-board music, notifications, and a variety of
    popular apps and clock faces delivered via the Fitbit App Gallery,
    Ionic offers consumers a smartwatch with purpose.
  • Fitbit’s first wireless headphones, Fitbit
    , feature a durable, sweatproof design and customizable fit
    with an advanced sound performance for whether it’s listening to music
    seamlessly from Ionic, Audio Coaching from the Fitbit Coach smartphone
    appii, or staying in touch on the go.

“We defined the fitness tracker market 10 years ago and look forward to
doing the same with the smartwatch category, delivering what consumers
want most and have not yet seen in a smartwatch. Ionic offers up to 5
days battery life for 24/7 health tracking and insights, advanced health
and fitness features, enhanced heart rate and dynamic sleep tools paired
with the smart functionality consumers need on the go to stay in touch
and simplify their life,” said James Park, co-founder and CEO of Fitbit.
“These features, coupled with Ionic’s broad compatibility across
Android, iOS and Windows platforms, means consumers around the globe
never need to choose between their watch and their phone.”

The Fitbit SDK, available tomorrow as a Developer Preview, includes the Fitbit
Developer Beta Firmware for Ionic, the Fitbit
development environment, and resources
developers need
to quickly and easily build and share apps and clock
faces with family, friends, or the large, global Fitbit community via
the Fitbit App Gallery. In addition to the leading partner apps from Pandora,
Coffee Company
, Strava
and Weather, powered by AccuWeather,
available on Ionic at launchiii, popular apps expected to be
added to the App Gallery this Fall include adidas All Day, Flipboard,
GAME GOLF, Nest and Surflineiv along with apps and clock
faces created by the developer community.

Pricing and availability

Fitbit Ionic and Fitbit Flyer will be available in stores worldwide
starting October 1 at global retail partners across Asia Pacific, Europe
Middle East and Africa (EMEA), Latin America, and North America. Both
are currently available for sale on
and at major online retailers.

  • Fitbit
    will be available at North America retailers including
    Amazon, Best Buy, Dick’s Sporting Goods, Kohl’s, Macy’s,
    REI, Target and Verizon for $299.95. It is available in three color
    combinations: silver gray tracker and clasp with blue gray band, smoke
    gray tracker and clasp with charcoal band, or burnt orange tracker and
    clasp with slate blue band. Classic and Sport accessory bands are
    available for $29.95, and hand-crafted and perforated Horween leather
    bands are available for $59.95v.
  • Fitbit
    is available in two colors, lunar gray or nightfall blue for
    $129.95. It will be available at major global retailers including
    Amazon, Best Buy, Brookstone, Nordstrom and Target.

Additionally, Fitbit Aria
2 Wi-Fi Smart Scale
, reengineered for greater accuracy, easy setup
and an improved interface, is available for presale on
for $129.95 and will be available on and at retailers
worldwide beginning Fall 2017, including Amazon, Best Buy and Brookstone
in North America and select retailers across EMEA and Latin America as
well as Australia, New Zealand and Singapore with broader availability
in Asia Pacific in 2018.

The new Fitbit
personal training app, featuring more than 90 video and audio
workouts, will be available on Android, iOS, and Windows devices in
October 2017 with introductory pricing of $7.99 per month or $39.99 per
year. The first Guided Health Programs will be available in 2018 in the
“Coach” section of the Fitbit

About Fitbit, Inc. (NYSE: FIT)

Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leading
global wearables brand, Fitbit designs products and experiences that
track and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products includes Fitbit Surge®Fitbit Blaze®,
Charge 2®
, Alta®,
Flex 2®
, Fitbit One®
and Fitbit Zip®
activity trackers, as well as the Fitbit
smartwatch, Fitbit
wireless headphones and Fitbit Aria® and Fitbit
Aria 2™
Wi-Fi Smart Scales. Fitbit products are carried in 55,000
retail stores across 65 countries around the globe. Powered by one of
the world’s largest social fitness networks and databases of health and
fitness data, the Fitbit platform delivers personalized experiences,
insights and guidance through leading software and interactive tools,
including the Fitbit and Fitbit Coach apps, Guided Health Programs, and
the Fitbit OS for smartwatches. Fitbit Health Solutions develops health
and wellness solutions designed to help increase engagement, improve
health outcomes, and drive a positive return for employers, health plans
and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries. Additional Fitbit
trademarks can be found at
Third-party trademarks are the property of their respective owners.

Connect with us on FacebookInstagram or Twitter and
share your Fitbit experience.

Forward-Looking Statements

This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future retail
availability of Fitbit Ionic, Fitbit Flyer and Fitbit Aria 2 Wi-Fi Smart
Scale, including any device accessories, as well as the future
availability of the Fitbit app software development kit, Fitbit
Studio, Fitbit App Gallery and available apps, Fitbit Coach, Guided
Health Programs, and other product features described in this release.
These forward-looking statements are only predictions and may differ
materially from actual results due to a variety of factors, including
the effects of the highly competitive market in which we operate,
including competition from much larger technology companies; any
inability to successfully develop and introduce new products, features,
and services or enhance existing products and services; product
liability issues, security breaches or other defects; and other factors
discussed under the heading “Risk Factors” in our most recent report on
Form 10-Q filed with the Securities and Exchange Commission. All
forward-looking statements contained herein are based on information
available to us as of the date hereof and we do not assume any
obligation to update these statements as a result of new information or
future events.

i Battery life varies with use and other factors. Up to 10
hours using GPS or playing music.

ii Fitbit Coach app and Audio Coaching sessions in the app
will be available in October 2017. Audio Coaching sessions on Fitbit
Ionic will be available in 2018.

iii Pandora app requires Pandora Plus or Premium
subscription, available in the U.S. only. Starbucks app is available in
North America only.

iv adidas all Day app will be available in U.S. only; Nest
app will be available in Australia, EMEA and U.S. only; and Flipboard,
GAME GOLF and Surfline available globally.

v Leather accessories are made of Horween leather and other
leather materials.

vi Fitbit Coach video workouts will be available in English,
French, German, Portuguese and Spanish this fall. Audio Coaching
workouts will be available in English in the Fitbit Coach app this fall,
with French and German languages coming soon. Guided Health Programs
will be available in 2018 in English in the Fitbit app.


Fitbit, Inc.
Jen Ralls, 415-941-0037