Understanding why revenue is critical and how to grow it are vital to small business health
Nothing else the business does will matter if revenue is not put front and center in business plans and operations. All business leaders know that generating, maintaining and protecting revenue streams are at the heart of strategy. This is easier said than done, as the difficulty lies in knowing how to achieve these goals.
About the author
Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals. Author of the book: Brands & Rousers, The Holistic System to Foster High-Performing Businesses, Brands and Careers. Luis is the founder of Thap Group, a multinational consultancy focused on brand, marketing and communications strategy, and he sits on the advisory board of several high-growth organizations.