Is Your Small Business Resilient Enough?

small business resilience




Building resilience requires a root and branch assessment and an overhaul of the organization. Every aspect needs to be addressed, from structures, procedures and strategy to the quality of leaders, individuals’ resilience and how teams work. Evaluate the level of cooperation between people and teams–there should be a high level of trust and a shared purpose.

Do people go on with their jobs and take objective, realistic approaches? You must assess the whole organization’s ability to respond swiftly and effectively to events and put systems and procedures in place and develop the necessary skills and resilience in your people. By planning ahead and having the right processes in place, your company will be better placed to cope with changes when they occur.

However, you must also make sure that any rules and procedures that you put in place allow people the necessary space to innovate and be flexible, as these are essential to equipping the organization to develop new ideas and to react quickly. People are the most important part of an organization and everything depends on them. It is here that we will start our journey to create resilient companies.

How Do You Develop Resilience?

Several techniques, capabilities and ways of thinking will help you ensure success:

  • Align the company’s culture and its goals
  • Know the strengths and weaknesses of your organization and your people
  • Evaluate available options
  • Imagine solutions and see likely or different possible futures
  • Be flexible
  • Inspire and lead others
  • Be open to new ideas and to change
  • Possess the drive

Next-  Values, Skills and Resilience are Individual


About the author

Luis Gallardo

Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals. Author of the book: Brands & Rousers, The Holistic System to Foster High-Performing Businesses, Brands and Careers. Luis is the founder of Thap Group, a multinational consultancy focused on brand, marketing and communications strategy, and he sits on the advisory board of several high-growth organizations.