Values, Skills and Resilience are Individual
Strong corporate values matter. They provide a sense of shared purpose and keep people working together for the same goals. These values are the very foundation that everything else is built upon and are especially important when dealing with change and uncertain times. Boldness and imagination are other key aspects for surviving crises and growing a business, as is awareness of the environment around you.
It is certainly the case that we are often unaware of opportunities or problems until it is so late that it becomes much harder to react successfully or to resolve issues. However, the key word here is harder. This is not the same thing as impossible. With the right attitude and approach, by figuring out how to change the situation, it is possible to turn even the most dire of situations around. After all, as Archimedes said, Give me a place to stand, and I will change the world.
What matters, however, is that each individual comes to his/her own belief that these issuesvalues, purpose, boldness, imagination and othersare important and interprets them in their own personal, individual way. In fact, the most significant lesson for any business leader is to know that, while structures, procedures, processes and systems can all be improved, the true source of resilience is people. Everything rests with them: they are the reason a company succeeds.
About the author
Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals. Author of the book: Brands & Rousers, The Holistic System to Foster High-Performing Businesses, Brands and Careers. Luis is the founder of Thap Group, a multinational consultancy focused on brand, marketing and communications strategy, and he sits on the advisory board of several high-growth organizations.