Defining The Role And Tasks Of An Entrepreneur
How can CEOs drive revenue growth? With many challenges on the horizon, they must unleash the entrepreneurial energies within their organizations. Although some of this will be shaped by external conditions, shareholders are not known for their patience when it comes to returns. In this first part in a three-part series on entrepreneurship and the CIO, we set the scene by exploring the definitions of an entrepreneur and entrepreneurial tasks, doing the same for two distinct, but oftentimes connected, supporting roles.
Is any person who runs a business an entrepreneur? In short, no. An entrepreneur is a person who takes on the responsibilities and risks of allocating resources under his or her care to capture opportunities in markets or industries that are tomorrow's businesses and tomorrow's stars. Sometimes, this practice occurs in businesses that are considered "media darlings." Sometimes, it happens in businesses that are quite mundane. However, in all cases, the goal of the entrepreneur is to capture the financial gains that result from successfully executing on an opportunity.
An entrepreneur is someone who constantly strives to take the assets under his or her command or care and transform them into new value that provides a distinct competitive advantage. They are willing, if not driven, to leverage innovation to win and sustain this advantage.
It is important to distinguish between entrepreneurship and two other concepts that travel in very close orbit with it: innovation and strategic change.
About the author
Jorge Lopez is a vice president and distinguished analyst based in the United States, where he focuses on issues of concern to business executives, especially the CEO, and their relationship to IT and the CIO. His research includes CEO concerns, global industry scenarios, strategic change, and cost optimization. He has produced research that includes how CEOs view their challenges and what IT should do about them, radical IT cost cutting, how to overcome IT as a constraint to business change, how to reduce the risk of IT, and how to improve the business strategic value and alignment of IT. In addition, he works with key IT vendors and services providers to improve the effectiveness of their business strategy and value to their customers.