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Product packaging is as important as the product itself!  
Product and market alu=ignment are crucial to small business success.    
Carola Otero Bracco helps new immigrants and host communities better understand and accept each other.    
Small business owners need to carefully evaluate and not make assumptions.     
Six lessons from a master in his sales profession.  
Ask the right questions and take the steps to entrepreneurial success.    
What are some ideas to implement in this climate if uncertainty? Here are five tried and true suggestions.    
Are you missing out on sales because you are selling the wrong thing?  
Small business owner's financial questions posed and answered by a small business advocate.    
Increase sales, gain knowledge and fine tune promotions through cost efficient and effective marketing tools.    
Felipe's small business owners are examples of the entrepreneurial spirit.  
Making customers feel important from the onset is key.  
These simple tips that can help order tasks and keep the focus on the business image.  
As you plan your own marketing efforts, especially as you start up your business avoid these mistakes.    
Deciding the legal form of an enterprise is one of the first questions to be addressed by entrepreneurs.    
Here's four often overlooked legal issues you should think about before starting a family business.  
No matter how technical and complicated a problem, small business owners have a universal source of information.  
Knowing and explaining the value for pricing your services.    
10 tips to help you navigate the rocky road from corporate exec to small business owner.  
Deciding the legal form of an enterprise is one of the first questions to be addressed by entrepreneurs.    
Here are six commercial lease line items to identify for and negotiate.  
Daisy Expósito-Ulla shares how she started and grew her advertising business.     
Latin Business Today sits down with experienced ag agency executive Daisy Expósito-Ulla Chairman/CEO d expósito & Partners, LLC  
A business growth strategy is about having a plan and incorporating it into your life.  
Companies such as Nike and Apple have turned branding into a science—and you can too.    
An idea, a strategy and hard work spawns an international small business.  
Latina entrepreneur Eugenia Altamira a Mexican-American has a unique back-story.  
The Business Plan is the blueprint for your business. It is a living document.  
Responding to complaints with empathy is vital when responding to issues raised by customers and employees.  
Recognizing current trends and addressing issues that are whispered.  
Is direct sales and network marketing really boosting your revenue or potentially compromising your brand?  
Before you apply for a loan determine if a HARD MONEY LOAN is the right option your small business.    
The five takeaways are part two of this two part series.  
Networking is vital to the success, growth and viability of a small business.   
Identifying products to sell is not as easy as many think.   
Define as concretely and simply \what you do, for whom, with what expertise, and with what results for clients.  

Support the early stages of building a new business venture.

Positioning Statement 101

Your Hispanic small business needs a positioning statement because positioning is to marketing as sofrito is to Spanish cooking: Without it there’s no gusto
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