A Third Generation Latin Business Success Story

Hispanic business Ruiz foods


Fred Ruiz inducted into the Frozen Food Hall of Fame, and the Tortilla Industry Association's Hall of Fame, and in 2005 was named California Hispanic Chamber of Commerce Businessman of the year.

Hispanic Business Latin Business Today President Reagan and Louis

Ruiz Foods is dedicated to premium quality, authentically prepared frozen Mexican foods, selling to all channels of distribution, including retail, convenience store, clubs, vending, industrial and foodservice. Their signature brand is El Monterey.

Ruiz Foods is a privately owned corporation. Corporate offices are headquartered in Dinuba, California, with three manufacturing facilities and two distribution warehouses in California and Texas. Third generation Kim Ruiz Beck, the elder daughter of Chairman and CEO Fred Ruiz, is Vice Chairman, while Bryce Ruiz, the elder son, is President and COO. Co-founder Louis Ruiz passed away in 2007. So the next time you unwrap one of the many tasty El Monterey frozen Mexican food products, raise it in salute to Fred and Louis, their dedicated family members and employees, for a dream realized and a job well done!

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