The influence of the authors middle sister, Rose Marie Garcia Fontana, made the pursuit of academic excellence seem attainable and cool to her little brother.
Ive always found it funny and yet appropriate that Hispanic Heritage Month isnt really a month, it sits astride two months, September and October. This seems appropriate for a U.S. cultural group that in many ways sits astride two cultures. What we are celebrating, then, isnt just our Hispanic side, but our American side too, and our unique positionwe have the chance (if not the duty) to bring the wonderful traits of the Latin culture to the U.S. and the flip of that, the wonderful traits of the U.S. culture to the Latin world.
Growing up the only Latino I ever saw in public life was Desi Arnazs character, Ricky Ricardo. Lucy, Im HOME was the jingle of my lifewe were different, talented and, yes, we were home. In this black and white world, with the civil rights and farm worker battles competing with coverage of the Viet Nam war on our scratchy TVs, role models were few and far between, but I didnt have to look far for the best role model imaginable.
The Struggle to Excel is Itself the Lesson
We were a family of five, and I was the youngest. Our family had its issues, to be sure, but the middle child, my sister Rose Marie, followed the classic model of the middle childthe peacemaker, the quiet, focused person who got things done. She was the bridge between the older and younger siblings (there was a 15-year spread across the five) and she was the studious one. My parents and my two oldest siblings could be arguing vehemently (but separately) across the table while Rose Marie would have her nose in a book studying Cervantes or Unamuno. Through part of high school and all four years of college she worked as a sales clerk at Sears while carrying a full load of classes, cooking at home to help Mom, getting excellent grades and maintaining a reasonable social life (she got married right after graduation from college). She was an amazing sister and guidance counselor. Looking back I cant imagine how she crammed all of that into her life at such a young age.
Our mother was a terrible cook so we particularly appreciated Rose Maries efforts to help in the kitchen. Her two specialties were enchiladas and lemon meringue pie, which I thought was a uniquely Mexican dessert.
Rose Maries most remarkable quality is her empathy. There is a difference between sympathy and empathy. With the former they feel sad FOR you; with the latter they feel sad WITH you. She feels other peoples pain as if it were her own. As the youngest child always trying to get attention in a very noisy and busy household, she was often the only one who would be there with me. When I saw her sitting there reading a novel, safely removed from the madness around us, it occurred to me that I could do that too.
Next-We didn't have money for kids books
About the author
Carlos E. Garcia, a Latin Business Today, Partner: Research, Trends, Insights was born to Mexican immigrant parents, grew up in East Los Angeles and attended Pomona College, UC Berkeley and National University (BA, MA and MBA respectively). He has over thirty years of experience in the field of US Hispanic consumer research, twenty one years at the helm of his own company, Garcia Research. Most recently SVP at GfK: Knowledge Networks, where he headed up their Hispanic research efforts. He's gone full circle and now back at the helm of Garcia Research, a Hispanic market and Multicultural-focused research firm.Website