Look beyond how Hispanic shoppers interact with just price and promotions….perceived value is not made solely made up of what is most affordable; like the rest of the general mass market, Hispanic shoppers are kept or lost along their path to purchase because of their entire experience. According to the study from Unilever, the top [...]
Thank you for this wonderful series on Fear and for the new perspectives Tara Orchard shares. Since I am facing some challenges in the business I have run for the past 10 years - the series comes at a perfect time. I especially like the concept of fear as motivation and the tools recommended to manage the physical and emotional reactions to the stress. Since I studied and value Maslow's Heirarchy of need, I appreciate its use in this context.
Thank you for all the support your website brings. Diana Avella
Artemis714da says:
Thank you for this wonderful series on Fear and for the new perspectives Tara Orchard shares. Since I am facing some challenges in the business I have run for the past 10 years - the series comes at a perfect time. I especially like the concept of fear as motivation and the tools recommended to manage the physical and emotional reactions to the stress. Since I studied and value Maslow's Heirarchy of need, I appreciate its use in this context. Thank you for all the support your website brings. Diana Avella