3. Engage participants
Finally, let people know in advance that participation is not only welcome,
it is expected. After years of unproductive calls, people have learned to tune out, give minimal attention, and reclaim their time by multitasking.
You can change that. Alert key participants in advance that you’ll be calling on them at certain points in the agenda, and then acknowledge their participation during and after the call.
Replace some of your “tell” content with questions that will allow others to add value.
If groups of people are participating from other locations, ask one person in each group to act as your eyes and ears in the room, and give them permission to interject when the other group has a question or comment.
It’s time to change the “boring conference call” paradigm. Don’t assume that all conference calls have to be tedious and mundane.
When it’s your call to run, you can make your own choices to increase engagement.
You’ll know you’ve succeeded when someone says to you, “I always look forward to your calls. They are informative, efficient and productive.” Ka-ching!
There’s more on effective leadership in my book Managing the Moment.
Set Client Expectations to Achieve Success