7 Inside Baseball Ways to Show Your Customers You Care

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4. Give Them a Shout Out on Social Media

Social naturally lends itself well to a place to show your customers love.

Don’t be shy about giving them a shout out on channels like Twitter, Instagram or Facebook. Highlight customer comments and soundbites, respond to mentions of your brand or product or even congratulate them on big milestones like work anniversaries or new roles. And thanks to mobile devices and apps, you can do this in a matter of seconds no matter where you are.

5. Give Them Early Access to New Features or Services

Customers love the chance to get a sneak peek at upcoming features or services.

Consider giving your early adopters and power users the opportunity to be the first to try out new features or services. Give them a preview of the upcoming product roadmap, invite them into a beta program and maybe even the chance to interact with your product teams.

The ‘exclusive’ nature will make them feel special, and you’ll likely walk away with useful feedback to weave into your product or service.

6. Introduce Them to Other Customers

As your customer base grows and grows (don’t say grows twice), chances are you have a handful of customers who share mutually beneficial interests or business pursuits.

So help your customers win a few new customers of their own by sending some referrals their way. Not only will they be ecstatic, but it positions you as a partner and they will likely share some leads your way too.

Warm introductions are invaluable!

7. Send Them a Handwritten Thank You Note

While I am all about embracing new tools, I am a huge fan of sending customers handwritten thank you notes. In today’s digital society, a personalized handwritten note can really stand out to your customers. It doesn’t have to be long, just be sure your penmanship is legible 🙂

You don’t have to break the bank to show your customers you care. A small gesture can go a long way and will no doubt be appreciated.

So get creative and spread the love, you won’t regret it!

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