Our Mission

Latin Biz Today’s core objective is to drive success of Hispanic business owners by addressing challenges with real solutions. This is accomplished with a “best and brightest” team of executives, 130 exemplary mentors and a nationally accomplished advisory board who Coach solutions for today’s rapidly changing market all with a Latino nuance.

Our Coaches

 Our Coaches have expertise, credentials and track records across business disciplines to enable small business owners to grow and start-ups to attain a solid foundation with which to grow. They engage virtually and in person through Latin Biz Today’s multi-platform to both capture and deliver information to formulate today’s strategies.

Delivering Mindshare

Latin Biz Today’s Coaches have created an extensive content resource of over 1,600 deliverables which include articles, small business case studies, webinars, videos and podcasts. Supplementing this online resource is the added engagement by Coaches at Latin Biz Today events, seminars and workshops.

The new Latin Business Today Insider was designed to enhance the virtual coaching experience and provide greater benefit. Find out more and register for the Latin Biz Today Insider.

Small Business with a Latino Nuance

 Ongoingspotlights on Latino small business owners, inspirational Latinos, Latino Culture (including Eddie Palmieri, Bobby Sanabria and others) and Latino trends.

Latin Biz Today celebrates Latinos through a rare highly relatable nuanced multi-media platform covering:

  • Latino small business owners
  • Inspirational Latinos
  • Latino trends
  • Latino work, life and culture

We are committed to providing access to trusted coaches, information and resources to address today’s challenges and opportunities of enterprising Latino, small business owners regardless of his or her field.

First and foremost, however, Latin Business Today is a forum for the exchange of ideas, and for collaboration. Small business owners will gain perspective and insight through dialog with one another, as well as from our rich editorial offerings. The latter will include comprehensive coverage across a broad range of relevant subject areas, in addition to coverage of innovators and achievers.

It All Started with “Coach”

Our emphasis on “Coaching Your Success” and empowerment was inspired by the life work of Les “Coach” Fernandez, founder and executive director of EduCage, a ground-breaking alternative educational program for at-risk youth established in Westchester County, New York, in the 1960s.

Coach’s legacy of practical knowledge and solutions is core to Latin Business Today’s four pillars to Inform, Inspire, Mentor, and Empower business owners and other Latino professionals in the 21st century.

Our goals are to provide compelling and balanced solutions that addresses the everyday and future concerns of today’s small business owners. We partner with knowledgeable Coaches who share our vision for the community – one that is thriving and providing innovation to the world.

Latin Business Today is continuing to evolve with the marketplace and the small business owners who depend on us. Thank you for your support and encourage you to provide regular feedback.

The Latin Business Today Partner Team

Latin Business Today Team To Facilitate Hispanic Business Growth

Andrea Giraldo

Andrea Giraldo, Partner, Translation Lead

A creative thinker and entrepreneur, she is founder/owner of Giraldo Farms, importing coffee that is in nationwide distribution. Giraldo has a degree in Business and Economic Development from Fordham University and considered an expert in international trade. She has been providing bilingual advisement to small businesses in the New York Metro area for the last six years.

Robert Goodman, Partner, Legal Counsel & Legal Editor
Robert serves as Latin Business Today Legal Counsel and Legal Editor for International and Domestic Commercial Law. Robert also provides general counsel services to entrepreneurs and start-up businesses.

Don Habas, Partner, CIO, Digital Strategist, User Experience Design
With nearly twenty years in the industry, Don has achieved success with a number of Fortune 500 companies as well as small businesses, leading digital and user experience initiatives.

Richard Fernandez

Richard Fernandez, Legacy Brand Leader
Richie, son of Dr. Les “Coach” Fernandez, served as an instructor at “EduCage” charter school where is father Les was founder/executive director. Richie then spent the next 20 years as a White Plains, N.Y. police officer, president of the White Plains PBA and a Detective 2nd grade. He currently runs a construction business.

Michelle Martinez Reyes

Michelle Martinez Reyes, Partner, Chief Marketing Officer
Michelle has over 20 years of experience as a trusted business advisor in the field of marketing and public relations. She has earned a proven national reputation as a key brand builder, network bridge and catalyst to growth.

Barry Mittelman

Barry Mittelman, Managing Partner, Publisher
Barry previously worked in publishing as well as positions in communications, competitive marketing, and sales leadership at IBM, Prodigy, CMP, Cox Interactive, PGA of America, and Deloitte.

Tina Trevino

Tina Trevino, Partner, Director Community Relations, Tendencia Editor
Tina is also the President of Tocaya brand clothing line, formerly Senior Design Director of KBL Group Intl. Ltd. in NYC, managing the large creative design team. As an industry veteran , her capabilities go beyond style to include sourcing, fitting, production and merchandising.