Marketing Strategy Archives - Latin Business Today

Marketing Strategy

Data Privacy Rights: An Evolving Area That Cannot Be Ignored

When it comes to small business customer data, be aware of privacy policies...

Is Your Brand Positioning the “Real Thing”? 6 Attributes

6 brand positioning techniques for staking a claim in specific market...

Brandon Steiner, Entrepreneur and King of Sports Memorabilia [Video]

Brandon Steiner is the quintessential entrepreneur and well known among Latino...

The Art of Marketing – Focus on Touchpoints

The art of marketing involves capturing a prospective customer’s attention and...

Times of Crisis or Unpredictable Business Forecasts, Double Down on Marketing

Hispanic business owners should maintain visibility and outreach. When...

Small Business Saturday- Support Local Hispanic Businesses

Small Business Saturday Generates Stronger Holiday Sales for Latino Shop...

5 Considerations to Properly Price Products and Services

Where to start breaking down pricing for small business goods and services...

3 Ways to Boost Your Business with Brand Storytelling

Now more than ever, brand storytelling is top of mind for business leaders as...

An Entrepreneur’s Journey From Porch Photographer to Portrait Photographer

One of the keys to building a small business is about word of mouth. Life will...

An Entrepreneur’s Launch of a Luxury Accessory Brand

What does it take to launch a luxury accessory brand? Creativity, a passion...

Entrepreneurs Are You Making Great Lasting First Impressions on LinkedIn?

LinkedIn tips for solo entrepreneurs and small business owners Editor's note:...

Turn Your Latino Culture Into a Selling Advantage…Not Just Because You Speak Spanish

Spanish speakers could outnumber English speakers in the USA. If this is true, why not take advantage of our cultural advantages as Latinos and maximize our selling potential?

The Art of Marketing: Focus on Generation Z

For years, the business community has grappled with how to best target and...

Top 10 Marketing and Research Tips

Fundamental approaches for Hispanic businesses to engage Hispanic consumers....

Why You Should Expand Your Customer Base Beyond the Latino Community

Introducing your products to a new demographic not only helps your business...

Six Needs of Audience Engagement

“There are also six fundamental needs that everyone has in common, and all behavior is simply an attempt to meet those six needs.”

Driving Food & Beverages Sales Through Color and Texture

11 color palettes for food and beverages products which can make a big...

Customers, Not Money!

Today, the real worth of a business is not money, but customers. Smart...

The Only Thing Normal Now is to Pivot! Pivot! Pivot! [Video]

Durée Ross, President of the boutique Florida based PR firm, Durée &...

The Art of Marketing: The Client is King

The most important principle of any successful marketing and/or sales effort...

Marketing Insights- Myriad Restaurant Group, Partner, CMO Tracy Nieporent [Video]

Small business marketing insights and the restaurant industry. Editor's...

“PR Is King”- A CMO’s Insights on Small Business Communications [Video]

Michelle Martinez Reyes shares her talks about the importance of PR to...

Driving Food & Beverages Sales Through Color and Texture

11 color palettes for food and beverages products which can make a big...

7 Things You Must Get Right When Managing an Event

These are often the event areas that surprise. For small and medium...

Money

3 Insights on How Small Business Cost of Goods Sold Can Determine Profits

Business, Economy & Policy, Money, National and Global, Operations, Strategy

A complete evaluation of COGs and the value derived from purchasing goods The evaluation of COGs and the value derived from purchasing goods should include direct costs, indirect costs, and non-monetary/hidden costs. When a company purchases inventory or materials...

Talent/HR

The Benefits of Diversity, Equity and Inclusion

Feature, Florida, Talent/HR, Travel & Destination, Work, Life & Culture

Workplaces experience a greater sense of community, collaboration and communication among colleagues The world is full of people of different colors, languages, religions, gender identities, incomes and so much more. That’s what makes it so vibrant—and why so many...

Legal

Data Privacy Rights: An Evolving Area That Cannot Be Ignored

Business News, Data Analytics & Research, Digital, Legal, Marketing Strategy

When it comes to small business customer data, be aware of privacy policies Rinaldo Sells His Own Fashion Line Over the Internet Rinaldo sells his own fashion line over the internet. His company, Best Fashion, has grown over the years to generate close to $10 million...

Marketing

3 Tips To Keep People Engaged on Conference Calls

Business, Communications, Performance, Productivity

Time to change the "boring conference call", don't assume all conference calls have to be tedious and mundane. Conference calls are a way of life for most businesses. While convenient, they can be dreadfully boring and uninspiring. Remember that all communication is...

Strategy

Review is Critical to Small Business Success- 3 Recommendations

Business, Operations, Strategy

Don't underestimate the critical process of review as it will align management to position your business for success. Core to management and the success of any business is to establish benchmarks and map progress within predetermined periods of time. Here are...

One of the Original Madmen and An Inspirational Latino

Hispanic Businesses, Inspirational Latinos, New York

In the early 1960s Dan Vargas left his creative mark on Madison Avenue and helped open the door for others. Dan Vargas is used to standing out. As a young boy, he was one of the few Latinos living in a predominantly Jewish neighborhood in Brooklyn, New York. Once he...

Hispanic Heritage Month, Dedicated to Les “Coach” Fernandez

Inspirational Latinos, Inspirational Latinos, Latino Perspectives, New York, Work, Life & Culture

Les "Coach" Fernandez inspired LatinBusinessToday, and many others before us. Dr. Leslie Fernandez ("Coach") amassed an incredible legacy and our mission to Inform, Inspire, Mentor & Empower. This is his story: Coach Fernandez circa 1982 “Don’t shoot! That’s...

9 Trends Affecting the Future of Work in 2023

Latino Perspectives, Latino Perspectives, Leadership & Management, Leadership & Management, Talent/HR

Overall, employees must proactively embrace change According to Gartner in 2023, the future of work is marked by nine key trends that organizations need to address to remain competitive employers. These are nine trends encompass various aspects of workforce management...

Remembering 9/11 on the 22nd Anniversary and Supporting First Responders

Food and Beverage, National and Global, New York

With my brother Drew’s leadership, we became a catalyst in an around-the-clock effort to prepare and deliver delicious, nourishing food to the heroic emergency and rescue workers. Twenty-two years is a significant period of time in one’s life, and we’ve reached that...

Spanish-American Latina of Cuban Ancestry Founded Law Firm

Inspirational Latinos, Inspirational Latinos

Meet Leila Mejillones Billings, 2023 Hispanic Woman of Distinction Attorney/Owner, The Mass Torts Law Firm “We need to persevere, rise, shine bright, and remain strong because we never know who else we will inspire. But above all else, we must stay true to who we are...

Fashion

Nancy Ortiz and Her Unconventional Path to a Fashion Career [Video]

Business, Fashion, Latino Perspectives, Latino Perspectives

Learn the fundamentals and put the time and work in to learn as much about the position you want Entry level jobs in the fashion industry may not be glamorous but they are incredible opportunities to learn the foundation of careers in fashion. There are many different...

Food

Remembering 9/11 on the 22nd Anniversary and Supporting First Responders

Food and Beverage, National and Global, New York

Music

How NFTs Are Switching Up the Beat In the Music Industry

Digital, Innovation, Music, Sales & Media

Hey there, music enthusiasts and blockchain buffs! Today, we're diving into the electrifying world where the music industry meets blockchain technology. Buckle up, because we're about to take a joyride through the decentralized wonderland of music NFTs. Picture this:...

Sports

Dave Torromeo & Silvia Alvarez Chat About Her Sports Career Trajectory [Video] Part 2

Channels, Inspirational Latinos, Inspirational Latinos, Sports

In part 2 of 2 Latin Biz Today's Dave Torromeo look at Silvia's successful career path which laid the groundwork to a Communications Exec at the MLB Players Assoc. organization In the event you missed it, please find part 1 here: Related content:Latina Silvia Alvarez...

Innovation

Data Privacy Rights: An Evolving Area That Cannot Be Ignored

Business News, Data Analytics & Research, Digital, Legal, Marketing Strategy

Work, Life & Culture

Hispanic Heritage Month, Dedicated to Les “Coach” Fernandez

Inspirational Latinos, Inspirational Latinos, Latino Perspectives, New York, Work, Life & Culture

Culture

Seven Great Reasons to Plan a Vacation Getaway

Culture, Travel & Destination, Wellness, Work, Life & Culture

Traveling has been one of the most fulfilling things I have done in my life Being able to witness different locations, cultures, flora, and fauna always leaves me refreshed and rejuvenated. When I founded my business in 2008, traveling was so important that I made it...

Health & Fitness

Want to Avoid Future Burnout at Your Next Job? Ask These 7 Key Questions

Health & Fitness, Performance, Talent/HR, Wellness, Work, Life & Culture

Capture valuable insights into the company's approach to employee well-being Burnout is continuing to pervade the work environments and people are responding by quiet quitting, resigning and everything in between. The truth is people are sick and tired of being sick...

Travel & Destinations

The Benefits of Diversity, Equity and Inclusion

Feature, Florida, Talent/HR, Travel & Destination, Work, Life & Culture

Personal Blogs

The Everyday Uses of Geometry In a Latina’s Fashion Business [Video]

Channels, Fashion, Tendencia, Tina Trevino's Entrepreneurial Journey, Work, Life & Culture

How Does Geometry Inspire Fashion Design? If you saw the words Fashion and Geometry together in a sentence, would you think that they have anything in common? Math and Geometry have earned a widespread misconception that they are not used in creative fields. The truth...

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