Marketing Strategy Archives - Latin Business Today

Marketing Strategy

“PR Is King”- A CMO’s Insights on Small Business Communications [Video]

Michelle Martinez Reyes shares her talks about the importance of PR to...

Driving Food & Beverages Sales Through Color and Texture

11 color palettes for food and beverages products which can make a big...

7 Things You Must Get Right When Managing an Event

These are often the event areas that surprise. For small and medium...

Your Brand Is Not What You Think It Is…

Let’s talk about FEELINGS... If you look at today’s marketing and...

The 9 Rules to Help Any Exhibitor Succeed at a Trade Show

Helpful tips for entrepreneurs to navigate trade shows. Exhibiting at...

Today’s Consumers Want Authenticity, Not An Advertising Scheme

How your small business can help achieve the American dream. Editor's...

How Advertisers Are Selling the American Dream in 2019

An insightful approach to today's sales and marketing tactics. Editor's...

We’re Kicking It Old School With 7 Traditional Marketing Tools!

Every startup should be utilizing these tools today. In what has become...

Marketing to Xennials – What is that?

Xennials are the graduating or graduated Up & Comers and new big spenders...

Customer Satisfaction Pays Dividends

How can a small business better leverage customer satisfaction for competitive...

Four Marketing Insights to Engage a Culturally Diverse Marketplace

A strategic approach to tap into a growing market. As you explore growth...

Big brands: Watch Out. Microbrands Are Capturing Consumers!

Ten features successful microbrands have in common.

The Power of Randomness from a Research Professional

Even if not everyone will do it (they won’t), by applying a random selector you build in randomness into the design that would make the data more reliable than a cherry-picked sample. This could save you a lot of time and help you maximize your profit potential by using objective input you can trust.

Marketing Sustainability- How ‘Green’ Is Your Marketing Plan?

The main challenge facing today’s marketers –and owners as well – is to think creatively about how marketing can fulfill the needs of the most of the worlds’ population for a better standard of living in the midst of sustainable development. This is where ‘green’ or ‘sustainable’ marketing’ come into play.

Effective Small Business Holiday Marketing and Communications

As you approach your Latino small business marketing and merchandising calendar, do your research, look for new opportunities, keep your eyes and ears open and don’t take anything for granted. The business you save may be your own.

Branding: If You Build It, Will They Come?

Small business start-ups, brand, company image and branding recognition within...

The 10 Superpowers of Packaging- Part 2

Five more superpowers of packaging. Editor's note this is part...

The 10 Superpowers of Packaging- Part 1

Product packaging is as important as the product itself! Editor's note...

Pivot to Nowhere? Was it Fun, or Did it Deliver Results?

Product and market alignment are crucial to small business success. ...

Three Essential Marketing Campaign Components

How a 50-year-old psychological theory holds the key. Lets begin with...

Making the Most of Trade Shows for your Business

Hurray...It's Textile & Yarn Expo Week in NYC!!! This last week was...

Small Business Branding – What’s In a Name?

Companies such as Nike and Apple have turned branding into a science - and you...

Are You Boosting Revenue or Risking Your Brand?

Is direct sales and network marketing really boosting your revenue or...

What Product Strategy and Selection Means for Your Company?

Identifying products to sell is not as easy as many think. When a...

Money

Improving Small Business Performance Through “Benchmarking”

Business, Money, Taxes

Derive future business success through regular and careful book monitoring As we all know, was the season for paying Uncle Sam. And for business owners, this month had been an especially delicate time as business owners are juggling with running a business and...

Talent/HR

3 Considerations Before Hiring a New Employee

Leadership & Management, Performance, Productivity, Talent/HR, Talent/HR

Hiring a new employee is a big commitment, consider the need and prepare. 1. Hiring: a help or a hindrance? Everyone is tired and morale is low. Customers are being minimally serviced but other important tasks are falling by the wayside. When these circumstances...

Legal

Data Privacy Rights: An Evolving Area That Cannot Be Ignored

Business News, Data Analytics & Research, Digital, Legal, Marketing Strategy

When it comes to small business customer data, be aware of privacy policies Rinaldo Sells His Own Fashion Line Over the Internet Rinaldo sells his own fashion line over the internet. His company, Best Fashion, has grown over the years to generate close to $10 million...

Marketing

P.O.E. Part 2- Marketing Tips Which Will Resonate with Your Audience

Business, Communications, Digital, Marketing, Marketing Strategy, Sales & Media, Sales & Media, Social Media

Here are six considerations before starting and executing tactics in market With P.O.E. the goal is instant value recognition, an automatic association of your campaign with a promise of value, that resonates with your audience. Key considerations for executing P.O.E....

Strategy

4 Reasons Customer Service Still Matters

Business, Ideas, Operations, Strategy

People will talk about you anyway. Make sure it’s good because good means more people will buy your products or come to your establishment. Bad means they will cross you off the “must check out” list or never put you on that list to begin with.

Five Ways to Make This Thanksgiving a Latino Thanksgiving

Culture, Food and Beverage, Latino Perspectives, Latino Perspectives, Work, Life & Culture

Here's a round up of Thanksgiving ideas to make your Thanksgiving a Latino Thanksgiving 1. American Latinos have a very different relationship to Thanksgiving because of their unique history. No Spanish speaking countries celebrate this holiday because they weren’t...

My Unusual Path to Launch a New Business

Hispanic Businesses

Understanding the value of stepping away from a large corporation to build my Hispanic business This is my entrepreneurial story. Like many Hispanic businesspeople Fortune 500 companies are great to work with until they interfere with your core values. That's the...

Latin Biz Today Salutes Our Veterans

Inspirational Latinos

Many Hispanic veterans played a vital role in protecting democracy and keeping our nation safe Today we honor veterans and active duty military personnel for their sacrifices and contributions to keeping the world safe. Here are several examples of Hispanic veterans...

Hispanic Roots and Designs on Chocolate

Channels, Entrepreneurs, Entrepreneurs, Food and Beverage, Hispanic Businesses, Inspirational Latinos, Work, Life & Culture

As a child in Honduras this Hispanic businesswoman was inspired by chocolate which has come back full circle Chocolate comes full circle via the heart and hands of Maribel Lieberman- a retrospective. For this Hispanic businesswoman the Mayans and Aztecs of South...

Why You Should Always Be Anticipating Change

Business, Economy & Policy, National and Global, Operations, Productivity, Strategy

Here are four ideas to consider when you want to begin embracing an open-to-change mindset. As frequently as people report they want change, it’s more likely they find comfort in the status quo. This is true in both times of stability and times of turbulence, when...

Fashion

A Latina Luxury Footwear Brand On Inclusivity & Comfortable Heels

Entrepreneurs, Fashion, Hispanic Businesses

Daniela Uriba on becoming not only the creative designer of her brand, but the business person behind her brand. Colombian, luxury shoe designer and business owner, Daniela Uriba shares how she grew from being the design talent behind her shoe brand, Daniela Uriba, ...

Food

Have You Ever Tried Pickled Green Banana? [Recipe]

Channels, Culture, Food and Beverage, Work, Life & Culture

Yes, you read that right. Pickling refers to marinating food in an acidic mixture (usually with white vinegar). Whether its drinks or food, unique and unusual side dishes make the Thanksgiving and Christmas holidays special...this one foots the bill on both accounts!...

Music

How NFTs Are Switching Up the Beat In the Music Industry

Digital, Innovation, Music, Sales & Media

Hey there, music enthusiasts and blockchain buffs! Today, we're diving into the electrifying world where the music industry meets blockchain technology. Buckle up, because we're about to take a joyride through the decentralized wonderland of music NFTs. Picture this:...

Sports

Dave Torromeo & Silvia Alvarez Chat About Her Sports Career Trajectory [Video] Part 2

Channels, Inspirational Latinos, Inspirational Latinos, Sports

In part 2 of 2 Latin Biz Today's Dave Torromeo look at Silvia's successful career path which laid the groundwork to a Communications Exec at the MLB Players Assoc. organization In the event you missed it, please find part 1 here: Related content:Latina Silvia Alvarez...

Innovation

Balancing Wanderlust and a Healthy Routine

Green Living, Latino Perspectives, National and Global, Travel & Destination, Wellness, Work, Life & Culture

The ever-changing world of business, yoga teaching and beyond In the serene corners of the world, I've found my calling as a yoga teacher, leading teacher training programs and guiding soul-enriching yoga and adventure retreats. This path has been one filled with...

Work, Life & Culture

Five Ways to Make This Thanksgiving a Latino Thanksgiving

Culture, Food and Beverage, Latino Perspectives, Latino Perspectives, Work, Life & Culture

Culture

Have You Ever Tried Pickled Green Banana? [Recipe]

Channels, Culture, Food and Beverage, Work, Life & Culture

Health & Fitness

Small Business Owner Nutrition- Meal Preparation Keys to Success

Food and Beverage, Health & Fitness, Wellness, Work, Life & Culture

Here are five meal preparation essentials Editor's note: This is part two of a two part article. Part one is entitled: Meal Preparation: The Secret to a Successful Work Week. Meal Preparation Keys to Success As a Registered Dietitian, I always recommend my...

Travel & Destinations

Balancing Wanderlust and a Healthy Routine

Green Living, Latino Perspectives, National and Global, Travel & Destination, Wellness, Work, Life & Culture

Personal Blogs

A Latina Entrepreneur’s Journey Building Her Business [Video]

Tendencia, Tina Trevino's Entrepreneurial Journey, Video

Back at work catching up! Its been a great week traveling overseas, but it’s finally time to get back to my NYC showroom and get down to business! Today I’m catching up with Danielle Amato Apparel to talk about her upcoming gig as brand ambassador for a well known...

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