Marketing Strategy Archives - Latin Business Today

Marketing Strategy

Hispanic Market Insights

U.S. market DMA's captured by Geoscape Market Snapshots Chicago DMA...

Deal Or No Deal?

The coupon craze is back, and this time it's local. The coupon craze is back,...

Translating “Coca-Cola”

A conversation with Reinaldo Padua One of the early adopters of marketing to...

Media Matters

Latino-American media is holding its own. Despite the continued...

Money

3 Insights on How Small Business Cost of Goods Sold Can Determine Profits

Business, Economy & Policy, Money, National and Global, Operations, Strategy

A complete evaluation of COGs and the value derived from purchasing goods The evaluation of COGs and the value derived from purchasing goods should include direct costs, indirect costs, and non-monetary/hidden costs. When a company purchases inventory or materials...

Talent/HR

The Benefits of Workcations

Florida, Leadership & Management, Talent/HR, Travel & Destination, Work, Life & Culture

Workcationers are more relaxed, creative and productive The thought of workcations (working vacations, such as when an employee jets off to a vacation spot like Greater Fort Lauderdale, Florida, while working during their stay there) can often create unease throughout...

Legal

Lost Your Green Card While Traveling? Here’s What to Do

International Commerce, Legal, Travel & Destination

What do you do when you lose your green card in a foreign county? It sounds like a disaster scenario, but stay calm. There's a way to solve the problem. To lose your Green Card while you are traveling is, undoubtedly, an aggravating experience, but it is not a...

Marketing

Who Facilitates the Deals for Celebrities & Sports Stars?

Business, Business News, Legal, News, Sales & Media, Sports

Multifaceted business agreements require in depth knowledge of law, negotiation and the business opportunity at hand. The alarm goes off at 5:45 and he heads to the gym. Calls start at 7:30. One of the smartest guys I have ever met doesn’t cheat the game of life or...

Strategy

How Resilient Is Your Small Business In Setting the Stage to Thrive?

Business, Entrepreneurs, Leadership & Management, Operations, Strategy

Infuse your company with resiliency, with these 5 actions. I came across an article in Forbes recently that shared how resilience is extremely important in business success. As a leader in all my various roles, I constantly share why resilience matters in life,...

Why You Should Always Be Anticipating Change

Business, Economy & Policy, National and Global, Operations, Productivity, Strategy

Here are four ideas to consider when you want to begin embracing an open-to-change mindset. As frequently as people report they want change, it’s more likely they find comfort in the status quo. This is true in both times of stability and times of turbulence, when...

2023 Latin Biz Today Spectrum of Success Event…it’s a wrap! [Video]

Culture, Education, Food and Beverage, Latino Perspectives, Latino Perspectives, Marketing, Music, Music, New York, Video, Work, Life & Culture

Highlights from our 2023 Hispanic Heritage Month business networking event in partnership with Mercy University This year's line up line included: Great networking... Inspirational keynote: Our amazing advisory board member & Latin Biz Today Spectrum of Success...

Valuable Lessons Learned From My Hispanic Family

Culture, Latino Perspectives, Latino Perspectives

Hispanic Heritage Month- I hope to be able to bestow the same effect on future generations in my family. Throughout my life, I always endeavored to own a business to both create and control my own future. This mindset was fostered by both sides of my family. As a...

Business Success Steps to Revisit Those Entrepreneurial Seeds

Entrepreneurs, Entrepreneurs, Hispanic Businesses, Latino Perspectives, Latino Perspectives, Performance, Productivity

How to find those seeds is to ask the right questions and take the steps to entrepreneurial success. Entrepreneurial endeavors are challenging; occasionally, the demands of the endeavor can shake us. We may ask: "Are we ready for this?" That's where self-reflection...

Antipasto Dia de Los Muertos, 5 Great Ways to Celebrate [Video Recipe]

Culture, Food and Beverage, Latino Perspectives, Latino Perspectives, Work, Life & Culture

Keeping our Ancestors' Memories Alive Dia de los Muertos goes back thousands of years to the Aztec and Nahua peoples, and it has long been celebrated in Mexican and Latin American culture. This holiday takes place between October 31 and November 2. It’s a celebration...

Fashion

A Latina Business Owner Planting Her Seeds of Success

Business, Design, Latino Perspectives, Marketing

Three tips I learned as a Latina business owner to create a thriving small business though actions. Remember Forrest Gump, the movie? It had a profound impact me. I still remember its many inspirational scenes and messages. Of course, there’s the very famous line,...

Food

Small Business Owner Nutrition- Meal Preparation Keys to Success

Food and Beverage, Health & Fitness, Wellness, Work, Life & Culture

Here are five meal preparation essentials Editor's note: This is part two of a two part article. Part one is entitled: Meal Preparation: The Secret to a Successful Work Week. Meal Preparation Keys to Success As a Registered Dietitian, I always recommend my...

Music

10 Past & Present Christmas Ads, Hispanic & Classics Worth a Look [Videos]

Culture, Music, Work, Life & Culture

Christmas advertisement and some of our favorite videos in the U.S. and worldwide we've come to love.... Whether Hispanic, Latino or Latin it's a Feliz Navidad time of year! Enjoy these videos from the ad community, some classics. Chocolate Frey - Singing boxes...

Sports

Brandon Steiner, Entrepreneur and King of Sports Memorabilia [Video]

Business, Marketing, Marketing Strategy, New York, Sales & Media, Social Media, Sports

Brandon Steiner is the quintessential entrepreneur and well known among Latino athletes Latin Biz Today advisory board member and sports lead Dave Torromeo chats with Brandon about, entrepreneurship and work, life balance. I had the chance to sit down and speak with...

Innovation

When Is Experience a Liability and Inexperience an Asset? [Part 1]

Innovation, Latino Perspectives, Latino Perspectives, National and Global

Three ways the Hispanic talent pool can benefit business. The Hispanic community is the fastest-growing minority group in the United States. It is also a group that is underrepresented in the workforce. There is a missed opportunity for businesses, as young,...

Work, Life & Culture

2023 Latin Biz Today Spectrum of Success Event…it’s a wrap! [Video]

Culture, Education, Food and Beverage, Latino Perspectives, Latino Perspectives, Marketing, Music, Music, New York, Video, Work, Life & Culture

Culture

Antipasto Dia de Los Muertos, 5 Great Ways to Celebrate [Video Recipe]

Culture, Food and Beverage, Latino Perspectives, Latino Perspectives, Work, Life & Culture

Health & Fitness

Looking to Make Some Changes in Your Life? Start Here

Health & Fitness, Performance, Wellness, Work, Life & Culture

7 factors to create a healthy, aligned, and less stressed state of being Although at times it may be difficult to accept, the cliche that "transformation starts from within and reflects out" is actually very accurate. Many of us are currently living with a whirlwind...

Travel & Destinations

Greater Fort Lauderdale, the Venice of America- Water Taxi [Video]

Feature, Florida, Travel & Destination, Video, Work, Life & Culture

The water taxi adds a fun dimension to business events, staycations and team building activities Key insights about Greater Fort Lauderdale: It encompasses 24 miles of golden sand beaches and 300+ miles of navigable waterways, Greater Fort Lauderdale is known as the...

Personal Blogs

Tina’s European Trip London Fall 2019 [Video]

Tendencia, Tina Trevino's Entrepreneurial Journey, Video

Join Tina Trevino, Latin Biz Today partner, Director Community Relations during her European trip for her fashion line Tocaya. Welcome entrepreneurs! I’d like to invite you along on my journey where I, Tina Trevino, partner at LBT, Director of Community Relations and...

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