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Six Needs of Audience Engagement

Six Needs of Audience Engagement

“There are also six fundamental needs that everyone has in common, and all behavior is simply an attempt to meet those six needs.” 

4 Questions For Perspective and Balance

4 Questions For Perspective and Balance

Many surveys report the constant access to technology and the pressure to respond to and monitor it can be stressful. If you’ve gotten into the habit of prioritizing work over health or family, it’s easy to remain in this mode. Balance means understanding when to work and when not to work, when to shut down and when to turn back on, and what you’re doing and why.

The 80/20 Formula

The 80/20 Formula

  The brain reading this article – your brain – is the most complicated...

Charting a New Course

Charting a New Course

With one wave of the pandemic storm over and economies opening up again, those...

Opportunities for Businesses in the Time of Covid-19

Opportunities for Businesses in the Time of Covid-19

There is no “pandemic playbook“ to which leaders can refer for answers. But, one can begin to develop those answers by using two questions to frame solutions: How do I survive or maybe thrive in this shutdown?  How do I prepare for my customers needs of the future?

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Another Latina Small Business Recipe for Success

Another Latina Small Business Recipe for Success

Lilia Rojas Latina entrepreneur and owner of La Flor de Jalisco bakery has achieved success   Lilia Rojas takes an almost literal approach to running her business: the positive meaning of having her cake and eating it to. Perhaps that’s why her 14-year-old...

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