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Marketing Strategy

Marketing, Promotion, Events, Contests, Materials, Items, Sponsorships

Be a Trade Show-Off

A little planning goes a long way toward making your trade show exhibit a success Participating in trade show might seem expensive, until you delve into the whole subject a bit more. If you plan and conduct your exhibit well, the…
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Two Guys Walk Into a Bar

What's your business's communication message? They see wall-to-wall beautiful women. Guy No. 1 sees this stunningly beautiful woman, sits in a miraculously empty stool next to her and starts talking about himself - his cars, his
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Positioning Statement 101

Your Hispanic small business needs a positioning statement because positioning is to marketing as sofrito is to Spanish cooking: Without it there's no gusto One of the most basic tenets in marketing is one of the most often overlooked
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