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Social Media

Marketing, Sales, Media Buying, SEO, Content

Honda Gets Facebook Right

One approach on how to market a product on Facebook If you are like me, every day brings two or three new emails about “6 Secrets of Social Media”; “5 Steps to Gigantic Consumer Engagement”, “3 Secrets to better Facebook…
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Mum’s the Word

Be careful what you're posting online; it may come back to haunt you Whether you're on Twitter, Facebook or other online social-networking sites, you should be aware that your private ramblings may become very public. This is…
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2013: Year of The Hack

The term “hack” has suddenly taken on new meaning—and it has nothing to do with computers You can become a “thought leader” (consider that a buzz-term) by coming up with your own buzzwords. Some may last, others may not, but it’s…
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5 Social Media Tips for Business

Successful social media for businesses use lessons learned on Main Street to take them far on the digital highway Those who live in small towns know the advantages of frequenting merchants who know their names as well as their purchase…
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Social Media Doesn’t Bite

Social media doesn't bite unless you ignore your customer, that is... The Digital Revolution is well on its way to taking over our daily activities. Unfortunately, what should be approached as an opportunity to get closer to our customers…
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Social Success Strategy

Listen. You need to know what your customers are saying. A successful social media strategy means getting close to your customers. In a nutshell, the road map that I and many others recommend has five iterative steps: 1. Listen 2. 
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Extend Your Social Reach

Three Ways To Gain Influence Online Achieving influence in the digital world is one of the main goals of social media. Whether they’re online or off, people are influenced by folks they trust, those that they like or those they…
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Social Media Prep

6 Keys to Successful Social Media Marketing With so much hype around social media, many business and marketing executives are rushing to use every platform for their organizations. They’re putting up Facebook pages, getting Twitter…
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Get Social

Welcome to the premiere issue of LatinBusinessToday.com. In order to kick off this column, I started asking colleagues in my social media channels to share their top issues for Latin business owners today. Not…
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