How to Use Adwords to Generate Business

Some research and a great call to action phrase are key to success So… you built a better mousetrap? We began our series by asking two questions: So what? What specific problem does your product or service solve? We had

Building the Case for Video Marketing

5 Reasons You Should Use Video in Your Content Marketing Plan Marketing your business is not just about reaching your target audience and letting them know that you exist. It’s about turning their heads, building a

15 Quick Tips for Effective Digital Writing

As content becomes increasingly more important in digital marketing strategies these 15 tips will strengthen your digital writing and marketing strategy In our new digital communications world of abbreviations, instant…

No Marketing, No Ad Budget, No Problem

How to maximize a minimal marketing budget with a small & medium-sized business toolkit As a small business owner, I know that there are few things as frustrating as not having a decent marketing and advertising budget. Yet…

Is Your Digital Content King or Court Jester?

Content marketing and social media for small business – why and how Having worked in the PR & Marketing Communications field for more than 20 years (eek!), I find this growing love (and fear) of content marketing

Quick! Don’t Blink That Was A Micro-video

While some may be only a few seconds, the impact of micro-videos can be huge. The benefits of micro-video are numerous as a promotion tool, sharing information and a look at business cultures among other attributes. With the

Content Marketing: Why You Need a Strategy

There are many beneficial reasons to put some brawn behind your content marketing efforts Content marketing isn’t necessarily new (social-media posts and blog articles are just two examples), but it’s taken on new…

Mastering the Art of Online Marketing

Exploring the many facets of new-media or online marketing can result in increased sales—well beyond simply “getting your face out there”. Online marketing is much like an artist’s palette: messy, colorful and abstract. But it’s well

Increase Your Website’s Visibility

A guide on backlinking for small businesses. According to the U.S. Small Business Administration, in 2010 there were 27.9 million small businesses in the country. Additionally, the Administration reports that about half of all new…

Content Creation for the Successful Small Business

A focused content strategy is key to reaching your customers with the right message at the right time In my current consulting practice, I am advising more and more clients about not only content creation but about creating a sound content…

Meet the Needs of All of Your Website Visitors

Responsive Web design ensures your site looks great on mobile phones and tablet devices too According to the Media Behavior Institute, 43.5 percent of its survey participants accessed the Internet via a mobile phone each week during

How to Build a Strong Online Presence

Research, planning and development stages are the key to success Whether you like it or not, your online presence (or lack of) is the main resource for people to establish a first impression about you. In 2009,…

Business Website Tips and Insights

When it Comes to Digital Marketing: Focus First On Your Number One Asset With all the talk and writings about Social Media, I think many Hispanic small businesses and entrepreneurs may have forgotten or taken for granted a

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Featured Mentors

Dr. Elizabeth D. Rios

Dr. Elizabeth D. Rios is a strategic visionary and has served her community in NY and FL in various Executive and entrepreneurial capacities for over…

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Tina Trevino

Tina Trevino, Partner & Director of Community Relations for Latin Biz Today is President & CEO of Tocaya Design under which she does design…

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Senen Garcia

Senen Garcia operates SG Law Group LLP, a thriving law practice in multiple states assisting clients with their corporate, real estate, estate…

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