{"id":99890,"date":"2017-06-14T00:00:00","date_gmt":"2017-06-14T04:00:00","guid":{"rendered":"https:\/\/latin-business-new.flywheelsites.com\/?p=99890"},"modified":"2024-10-27T09:58:53","modified_gmt":"2024-10-27T13:58:53","slug":"latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla","status":"publish","type":"post","link":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/","title":{"rendered":"Latina Business Leader Spotlight: La Publicista Daisy Exp\u00f3sito-Ulla"},"content":{"rendered":"<h4>Latina Business Leader Spotlight: La publicista Daisy Exp\u00f3sito-Ulla<\/h4>\n<p><!--break--><\/p>\n<p><em>Esta es la primera parte de un reportaje sobre Daisy Exp\u00f3sito-Ulla; <a href=\"https:\/\/latinbusinesstoday.com\/es\/daisy-exposito-ulla-comparte-los-inicios-y-progreso-de-su-empresa-de-publicidad\/\">leer la segunda parte<\/a><\/em><\/p>\n<p><strong>Por favor, Daisy, comparte tu historia personal con tus lectores&#8230;<\/strong><\/p>\n<figure id=\"attachment_4187\" aria-describedby=\"caption-attachment-4187\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-4187 size-full\" title=\"My parents, my sister Maritza and I (front), posing in front of an oil painting of our paternal grandparents painted by our uncle Jose Exp\u00f3sito Pernas in 1952. This must have been in the late 50\u2019s in our home in Guines, Cuba.\" src=\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/Daisy_Selected-old-family-1-1.jpg\" alt=\"La familia de Daisy\" width=\"300\" height=\"428\" data-picture-align=\"left\" data-picture-mapping=\"content_photos\" \/><figcaption id=\"caption-attachment-4187\" class=\"wp-caption-text\">La familia de Daisy<\/figcaption><\/figure>\n<p>Nac\u00ed en el peque\u00f1o pueblo de G\u00fcines, cerca de la Habana, Cuba.<\/p>\n<p>Mi padre, Alfonso Exp\u00f3sito Pernas, era un nacido en Cuba hijo de gallegos que abandonaron Espa\u00f1a en los a\u00f1os 20 para establecerse en Cuba y prosperar.\u00a0 En el caso de mi madre, Narcisa Crusat Garc\u00e9s, hab\u00eda unas peque\u00f1as diferencias: sus ancestros por parte de madre ten\u00edan unas ra\u00edces cubanas m\u00e1s ancladas, mientras que por parte de padre hab\u00edan llegado a Cuba desde Catalu\u00f1a, Espa\u00f1a.<\/p>\n<p>Mi infancia, por tanto, se nutri\u00f3 y enriqueci\u00f3 por el impulso instintivo y los principios del trabajo duro rural de los \u00abgallegos\u00bb, determinados a hacerse con el Nuevo Mundo; y, por la otra parte, de la influencia de los catalanes que se hab\u00edan casado con hijos cubanos de familias que ir\u00f3nicamente lucharon contra ellos durante la Guerra de Independencia de Cuba.<\/p>\n<p>Como tal, las interacciones durante mi ni\u00f1ez me hab\u00edan anunciado y preparado inconscientemente para \u00abel exilio\u00bb en el que me encontr\u00e9 en 1963 cuando dej\u00e9 Cuba, tras la revoluci\u00f3n liderada por Castro. Con mis padres y hermana mayor, Maritza, nos unimos por un periodo breve de tiempo a algunos de nuestros familiares que viv\u00edan en Galicia y despu\u00e9s, tras un a\u00f1o en el peque\u00f1o pueblo de Ferreira, vinimos a Am\u00e9rica y nos asentamos en Nueva York, donde hemos vivido durante medio siglo.<\/p>\n<p><strong>H\u00e1blanos de tu adaptaci\u00f3n a Nueva York<\/strong><\/p>\n<figure id=\"attachment_4188\" aria-describedby=\"caption-attachment-4188\" style=\"width: 200px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"wp-image-4188 size-full\" title=\"Daisy at age 15 in Queens, NY\" src=\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/Daisy_-at-15-5-1.jpg\" alt=\"Daisy a la edad de 15 en Queens, NY\" width=\"200\" height=\"276\" data-picture-align=\"left\" data-picture-mapping=\"content_photos\" \/><figcaption id=\"caption-attachment-4188\" class=\"wp-caption-text\">Daisy a la edad de 15 en Queens, NY<\/figcaption><\/figure>\n<p>Ten\u00eda 10 a\u00f1os cuando llegamos.<\/p>\n<p>Mis padres y el resto de la familia hab\u00edan dejado atr\u00e1s un nivel modesto de prosperidad ganada con mucho esfuerzo que tomaba la forma de tienda de variedades y joyer\u00eda en el pueblo. La tienda era una versi\u00f3n peque\u00f1a de lo que hoy ser\u00eda un Home Depot con una joyer\u00eda a\u00f1adida. Al irse, ni siquiera tuvieron tiempo para disfrutar del fruto de sus esfuerzos.<\/p>\n<p>Exilio significa un nuevo idioma que aprender, a pesar de haber ido a la escuela americana de mi pueblo, Kate Plummer Bryan Memorial school. Tambi\u00e9n significaba un nuevo pa\u00eds y cultura a los que adaptarse, nuevos amigos que hacer y esperanzas que alimentar para eliminar cualquier herida que nos hubiera dejado el pasado.<\/p>\n<p>Mis padres eran fuertes y nos ayudaron a mi hermana y a m\u00ed para que no perdi\u00e9ramos el ritmo.<\/p>\n<p>El mantra de mi padre era corto y sencillo: trabajo duro y preparaci\u00f3n. La \u00e9tica de mi padre y mi madre era incambiable: s\u00e9 honesto, amable y fiel a ti mismo. Todav\u00eda son las influencias morales que me mueven. Los ve\u00eda trabajar duro y todav\u00eda me siento orgullosa de imitarles.<\/p>\n<p><strong>Daisy, por favor, cu\u00e9ntanos los aspectos que modelaron tu carrera y aspiraciones empresariales.<\/strong><\/p>\n<figure id=\"attachment_4189\" aria-describedby=\"caption-attachment-4189\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-4189 size-full\" src=\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/Daisy_SelectedPics_060817-7-300-1.jpg\" alt=\"Con Alicia y Rafael Conill. Mi primer trabajo en una agencia de publicidad, durente la decada de los 70s\" width=\"300\" height=\"192\" data-picture-align=\"left\" data-picture-mapping=\"content_photos\" \/><figcaption id=\"caption-attachment-4189\" class=\"wp-caption-text\">Con Alicia y Rafael Conill. Mi primer trabajo en una agencia de publicidad, durente la decada de los 70s<\/figcaption><\/figure>\n<p>No exagero cuando \u201cculpo\u201d principalmente a mi atracci\u00f3n temprana por la televisi\u00f3n.<\/p>\n<p>Estaba enganchada a series c\u00f3micas como \u201cI Love Lucy\u201d y a los programas de entrevistas de la \u00e9poca. La pantalla de la televisi\u00f3n era, de hecho, como una clase adicional que me ayudaba a perfeccionar mi ingl\u00e9s&#8230; \u00a1al mismo tiempo que hac\u00eda los verdaderos deberes del cole! La televisi\u00f3n era como una ventana al mundo para m\u00ed.<\/p>\n<p><strong>H\u00e1blanos de tus comienzos en el mundo de la radiodifusi\u00f3n y publicidad<\/strong><\/p>\n<p>De alg\u00fan modo, comenc\u00e9 a hacerme con boletos para ver algunos de esos programas en Manhattan y el proceso gravitacional comenz\u00f3 por s\u00ed mismo.<\/p>\n<p>Al mismo tiempo, mi t\u00edo Pepe, escultor y artista gr\u00e1fico, ten\u00eda un peque\u00f1o estudio gr\u00e1fico al que mi padre y yo nos unimos, y pronto aprend\u00ed algunos b\u00e1sicos sobre construcci\u00f3n del mensaje y publicidad. Fui al New York Institute of Technology, que era poco conocido por aquel entonces, y me gradu\u00e9 con honores en Comunicaci\u00f3n.<\/p>\n<p>Estaba \u00e1vida y hambrienta de conocimientos. Busqu\u00e9 algunos cursos especiales de radio, oportunidades pr\u00e1cticas en producci\u00f3n, conferencias sobre publicidad, conexiones y seminarios por todo Nueva York y, en algunos casos, en algunas zonas no totalmente recomendables para una mujer joven por la noche, especialmente en el Nueva York de entonces.<\/p>\n<p>No encuentras el trabajo; el trabajo te encuentra a ti. Consegu\u00ed mi primera oportunidad con PBS, donde una productora latina, Raquel Ortiz, me trat\u00f3 con el cuidado y la responsabilidad de un mentor. La experiencia en PBS me ayud\u00f3 tremendamente porque me abri\u00f3 los ojos a la producci\u00f3n de cine y televisi\u00f3n, y a la experiencia latina en Am\u00e9rica.<\/p>\n<p><strong>Sin embargo, la publicidad se cruzar\u00eda pronto en mi camino se\u00f1alando donde me llevar\u00eda el destino.<\/strong><\/p>\n<figure id=\"attachment_4190\" aria-describedby=\"caption-attachment-4190\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-4190 size-full\" title=\"Early years of The Bravo Group\/Y&amp;R (early 80\u2019s). Standing: Olga Ho man, Maggie Diaz, Cristina de Cordoba, Jim Alexander, Margo Silva. Sitting: Daisy, Jorge Gestoso &amp; Cristina Schwartz\" src=\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/Daisy_SelectedPics_060817-8-300-1.jpg\" alt=\"Los primeros anos de The Bravo Group\/Y&amp;R (Comienzos de los 80s). De pie: Olga Ho Man, Maggie Diaz, Cristina de Cordoba, Jim Alexander, Margo Silva. Sentados: Jorge Gestoso y Cristina Schwatz.\" width=\"300\" height=\"188\" data-picture-align=\"left\" data-picture-mapping=\"content_photos\" \/><figcaption id=\"caption-attachment-4190\" class=\"wp-caption-text\">Los primeros anos de The Bravo Group\/Y&amp;R (Comienzos de los 80s). De pie: Olga Ho Man, Maggie Diaz, Cristina de Cordoba, Jim Alexander, Margo Silva. Sentados: Jorge Gestoso y Cristina Schwatz.<\/figcaption><\/figure>\n<p>Un amigo cineasta, Orlando Jimenez-Leal, que ya estaba grabando algunos de los mejores anuncios para marcas que intentaban llegar a consumidores hispanos, me sugiri\u00f3 que contactase a una agencia de publicidad pionera, Conill Advertising. Propiedad de Alicia y Rafael Conill, ten\u00edan la fuerza de su pedigr\u00ed adquirido en La Habana y estaban introduciendo clientes importantes como McDonald\u2019s al incipiente mercado hispano de EE. UU. en los a\u00f1os 70.<\/p>\n<p>Me contrataron como productora y aprend\u00ed mucho de Alicia, que me ense\u00f1\u00f3 lecciones clave sobre liderazgo al mismo tiempo que me permiti\u00f3 convertirme en redactora de contenidos. En efecto, en una publicitaria de pleno derecho.<\/p>\n<figure id=\"attachment_4191\" aria-describedby=\"caption-attachment-4191\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-4191 size-full\" title=\"Picture shot by our friend, the late Oscar-winning cinematographer, Nestor Almendros.\" src=\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/Daisy_SelectedPics_060817-10-300-1.jpg\" alt=\"Foto tomada por nuesto amigo, el ya fallecido y ganador de Oscar el cineasta, Nestor Almendros.\" width=\"300\" height=\"188\" data-picture-align=\"left\" data-picture-mapping=\"content_photos\" \/><figcaption id=\"caption-attachment-4191\" class=\"wp-caption-text\">Foto tomada por nuesto amigo, el ya fallecido y ganador de Oscar el cineasta, Nestor Almendros.<\/figcaption><\/figure>\n<p>Para el final de esa d\u00e9cada, las estrellas se alinearon de forma \u00fanica y una concurrencia de factores impuls\u00f3 mi vida hacia una direcci\u00f3n diferente.<\/p>\n<p>Conoc\u00ed a Jorge Ulla, el hombre que se convertir\u00eda en mi compa\u00f1ero de vida y empresa, hice una peque\u00f1a maniobra, de nuevo, con PBS y, en un giro del destino, me ofrecieron un trabajo en una peque\u00f1a divisi\u00f3n que acababa de abrir del legendario gigante publicitario de Madison Avenue, Young &amp; Rubicam.<\/p>\n<p>Aqu\u00ed es donde la mayor\u00eda de los escritores dir\u00edan \u201c\u2026y el resto es historia\u201d. Tuve la suerte de presenciar el crecimiento de The Bravo Group de 6 empleados a cerca de 400 y de facturar 1 mill\u00f3n a facturar 500. Ayudamos a crear la base sobre la que Madison Avenue afront\u00f3 el creciente mercado hispano en EE. UU.<\/p>\n<p>Marcamos la entrada de marcas gigantes como AT&amp;T. Ayudamos a introducir categor\u00edas de productos, reforzamos los medios de difusi\u00f3n y gradualmente provocamos la explosi\u00f3n medi\u00e1tica que ahora se dirige a m\u00e1s de 60 millones de hispanos americanos.<\/p>\n<p><strong>En la <a href=\"https:\/\/latinbusinesstoday.com\/es\/daisy-exposito-ulla-comparte-los-inicios-y-progreso-de-su-empresa-de-publicidad\/\">segunda parte de esta serie<\/a>, Daisy compartir\u00e1:<\/strong><\/p>\n<p><em>C\u00f3mo comenz\u00f3 su negocio, gente que ha influido en su empresa, los desaf\u00edos del equilibrio entre vida y trabajo, y unos peque\u00f1os consejos para latinos que est\u00e9n comenzando su negocio.<\/em><\/p>\n<p><strong>Related articles:<\/strong><\/p>\n<p><a href=\"https:\/\/latinbusinesstoday.com\/a-latinas-start-up-and-business-execution\/\">A Latina\u2019s Start-up and Business Execution<\/a><\/p>\n<p><a href=\"https:\/\/latinbusinesstoday.com\/latina-entrepreneur-on-business-growth-and-work-life-balance\/\">Latina Entrepreneur on Business Growth and Work-Life Balance<\/a><\/p>\n<p><a href=\"https:\/\/latinbusinesstoday.com\/latina-entrepreneur-turns-a-crisis-into-a-new-career-catalyst\/\">Latina Entrepreneur Turns a Crisis Into a New Career Catalyst<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Latina Business Leader Spotlight: La publicista Daisy Exp\u00f3sito-Ulla Esta es la primera parte de un reportaje sobre Daisy Exp\u00f3sito-Ulla; leer la segunda parte Por favor, Daisy, comparte tu historia personal &#8230;<\/p>\n","protected":false},"author":1881,"featured_media":99679,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1427,1461,1664,1653,1589],"tags":[1795,1646,1613,298,1681],"class_list":["post-99890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendedores","category-new-york","category-nueva-york","category-perspectivas-latinas-es","category-vida-y-trabajo","tag-emprendedora-latina","tag-propietaria-latina","tag-propietarios-de-pequenas-empresas","tag-startup","tag-startup-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Latina Business Leader Spotlight: La Publicista Daisy Exp\u00f3sito-Ulla - Latin Business Hoy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latina Business Leader Spotlight: La Publicista Daisy Exp\u00f3sito-Ulla - Latin Business Hoy\" \/>\n<meta property=\"og:description\" content=\"Latina Business Leader Spotlight: La publicista Daisy Exp\u00f3sito-Ulla Esta es la primera parte de un reportaje sobre Daisy Exp\u00f3sito-Ulla; leer la segunda parte Por favor, Daisy, comparte tu historia personal ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/\" \/>\n<meta property=\"og:site_name\" content=\"Latin Business Hoy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LatinBusinessToday\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-14T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-27T13:58:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/daisy_selected_h11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Latin Biz Today\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@latinbiztoday\" \/>\n<meta name=\"twitter:site\" content=\"@latinbiztoday\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Latin Biz Today\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/\"},\"author\":{\"name\":\"Latin Biz Today\",\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/#\/schema\/person\/8c5d77c85ded7b8b21abb5b9b91e407a\"},\"headline\":\"Latina Business Leader Spotlight: La Publicista Daisy Exp\u00f3sito-Ulla\",\"datePublished\":\"2017-06-14T04:00:00+00:00\",\"dateModified\":\"2024-10-27T13:58:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/\"},\"wordCount\":1301,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/daisy_selected_h11.jpg\",\"keywords\":[\"emprendedora latina\",\"propietaria latina\",\"propietarios de peque\u00f1as empresas\",\"startup\",\"startup\"],\"articleSection\":[\"Emprendedores\",\"New York\",\"Nueva York\",\"Perspectivas Latinas\",\"Vida y Trabajo\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/\",\"url\":\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/\",\"name\":\"Latina Business Leader Spotlight: La Publicista Daisy Exp\u00f3sito-Ulla - Latin Business Hoy\",\"isPartOf\":{\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/daisy_selected_h11.jpg\",\"datePublished\":\"2017-06-14T04:00:00+00:00\",\"dateModified\":\"2024-10-27T13:58:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#primaryimage\",\"url\":\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/daisy_selected_h11.jpg\",\"contentUrl\":\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/daisy_selected_h11.jpg\",\"width\":800,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"P\u00e1gina Principal\",\"item\":\"https:\/\/latinbusinesstoday.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias\",\"item\":\"https:\/\/latinbusinesstoday.com\/es\/categoria\/noticias\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nacional y Global\",\"item\":\"https:\/\/latinbusinesstoday.com\/es\/categoria\/noticias\/nacional-y-global\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Nueva York\",\"item\":\"https:\/\/latinbusinesstoday.com\/es\/categoria\/noticias\/nacional-y-global\/nueva-york\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Latina Business Leader Spotlight: La Publicista Daisy Exp\u00f3sito-Ulla\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/#website\",\"url\":\"https:\/\/latinbusinesstoday.com\/es\/\",\"name\":\"Latin Business Hoy\",\"description\":\"Red de Negocios Hispanos\",\"publisher\":{\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/latinbusinesstoday.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/#organization\",\"name\":\"Latin Business Hoy\",\"url\":\"https:\/\/latinbusinesstoday.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/04\/LBT-main-logo-menu-300.png\",\"contentUrl\":\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/04\/LBT-main-logo-menu-300.png\",\"width\":300,\"height\":160,\"caption\":\"Latin Business Hoy\"},\"image\":{\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/LatinBusinessToday\",\"https:\/\/x.com\/latinbiztoday\",\"https:\/\/instagram.com\/latinbusinesstoday\",\"https:\/\/www.linkedin.com\/company\/2364132\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/latinbusinesstoday.com\/es\/#\/schema\/person\/8c5d77c85ded7b8b21abb5b9b91e407a\",\"name\":\"Latin Biz Today\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/06\/no-photo-150.jpg\",\"url\":\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/06\/no-photo-150.jpg\",\"contentUrl\":\"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/06\/no-photo-150.jpg\",\"caption\":\"Latin Biz Today\"},\"description\":\"Latin Biz Today's thought leaders and business experts know how to succeed, to help your business grow, manage a work-life balance, and celebrate Latino culture.\",\"url\":\"https:\/\/latinbusinesstoday.com\/es\/author\/latin-business-today\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Latina Business Leader Spotlight: La Publicista Daisy Exp\u00f3sito-Ulla - Latin Business Hoy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/","og_locale":"es_ES","og_type":"article","og_title":"Latina Business Leader Spotlight: La Publicista Daisy Exp\u00f3sito-Ulla - Latin Business Hoy","og_description":"Latina Business Leader Spotlight: La publicista Daisy Exp\u00f3sito-Ulla Esta es la primera parte de un reportaje sobre Daisy Exp\u00f3sito-Ulla; leer la segunda parte Por favor, Daisy, comparte tu historia personal ...","og_url":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/","og_site_name":"Latin Business Hoy","article_publisher":"https:\/\/www.facebook.com\/LatinBusinessToday","article_published_time":"2017-06-14T04:00:00+00:00","article_modified_time":"2024-10-27T13:58:53+00:00","og_image":[{"width":800,"height":480,"url":"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/daisy_selected_h11.jpg","type":"image\/jpeg"}],"author":"Latin Biz Today","twitter_card":"summary_large_image","twitter_creator":"@latinbiztoday","twitter_site":"@latinbiztoday","twitter_misc":{"Escrito por":"Latin Biz Today","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#article","isPartOf":{"@id":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/"},"author":{"name":"Latin Biz Today","@id":"https:\/\/latinbusinesstoday.com\/es\/#\/schema\/person\/8c5d77c85ded7b8b21abb5b9b91e407a"},"headline":"Latina Business Leader Spotlight: La Publicista Daisy Exp\u00f3sito-Ulla","datePublished":"2017-06-14T04:00:00+00:00","dateModified":"2024-10-27T13:58:53+00:00","mainEntityOfPage":{"@id":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/"},"wordCount":1301,"commentCount":0,"publisher":{"@id":"https:\/\/latinbusinesstoday.com\/es\/#organization"},"image":{"@id":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#primaryimage"},"thumbnailUrl":"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/daisy_selected_h11.jpg","keywords":["emprendedora latina","propietaria latina","propietarios de peque\u00f1as empresas","startup","startup"],"articleSection":["Emprendedores","New York","Nueva York","Perspectivas Latinas","Vida y Trabajo"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/","url":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/","name":"Latina Business Leader Spotlight: La Publicista Daisy Exp\u00f3sito-Ulla - Latin Business Hoy","isPartOf":{"@id":"https:\/\/latinbusinesstoday.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#primaryimage"},"image":{"@id":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#primaryimage"},"thumbnailUrl":"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/daisy_selected_h11.jpg","datePublished":"2017-06-14T04:00:00+00:00","dateModified":"2024-10-27T13:58:53+00:00","breadcrumb":{"@id":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#primaryimage","url":"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/daisy_selected_h11.jpg","contentUrl":"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/03\/daisy_selected_h11.jpg","width":800,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/latinbusinesstoday.com\/es\/latina-business-leader-spotlight-la-publicista-daisy-exposito-ulla\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"P\u00e1gina Principal","item":"https:\/\/latinbusinesstoday.com\/es\/"},{"@type":"ListItem","position":2,"name":"Noticias","item":"https:\/\/latinbusinesstoday.com\/es\/categoria\/noticias\/"},{"@type":"ListItem","position":3,"name":"Nacional y Global","item":"https:\/\/latinbusinesstoday.com\/es\/categoria\/noticias\/nacional-y-global\/"},{"@type":"ListItem","position":4,"name":"Nueva York","item":"https:\/\/latinbusinesstoday.com\/es\/categoria\/noticias\/nacional-y-global\/nueva-york\/"},{"@type":"ListItem","position":5,"name":"Latina Business Leader Spotlight: La Publicista Daisy Exp\u00f3sito-Ulla"}]},{"@type":"WebSite","@id":"https:\/\/latinbusinesstoday.com\/es\/#website","url":"https:\/\/latinbusinesstoday.com\/es\/","name":"Latin Business Hoy","description":"Red de Negocios Hispanos","publisher":{"@id":"https:\/\/latinbusinesstoday.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/latinbusinesstoday.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/latinbusinesstoday.com\/es\/#organization","name":"Latin Business Hoy","url":"https:\/\/latinbusinesstoday.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/latinbusinesstoday.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/04\/LBT-main-logo-menu-300.png","contentUrl":"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/04\/LBT-main-logo-menu-300.png","width":300,"height":160,"caption":"Latin Business Hoy"},"image":{"@id":"https:\/\/latinbusinesstoday.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LatinBusinessToday","https:\/\/x.com\/latinbiztoday","https:\/\/instagram.com\/latinbusinesstoday","https:\/\/www.linkedin.com\/company\/2364132\/"]},{"@type":"Person","@id":"https:\/\/latinbusinesstoday.com\/es\/#\/schema\/person\/8c5d77c85ded7b8b21abb5b9b91e407a","name":"Latin Biz Today","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/06\/no-photo-150.jpg","url":"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/06\/no-photo-150.jpg","contentUrl":"https:\/\/latinbusinesstoday.com\/wp-content\/uploads\/2022\/06\/no-photo-150.jpg","caption":"Latin Biz Today"},"description":"Latin Biz Today's thought leaders and business experts know how to succeed, to help your business grow, manage a work-life balance, and celebrate Latino culture.","url":"https:\/\/latinbusinesstoday.com\/es\/author\/latin-business-today\/"}]}},"_links":{"self":[{"href":"https:\/\/latinbusinesstoday.com\/es\/wp-json\/wp\/v2\/posts\/99890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latinbusinesstoday.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latinbusinesstoday.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latinbusinesstoday.com\/es\/wp-json\/wp\/v2\/users\/1881"}],"replies":[{"embeddable":true,"href":"https:\/\/latinbusinesstoday.com\/es\/wp-json\/wp\/v2\/comments?post=99890"}],"version-history":[{"count":4,"href":"https:\/\/latinbusinesstoday.com\/es\/wp-json\/wp\/v2\/posts\/99890\/revisions"}],"predecessor-version":[{"id":111068,"href":"https:\/\/latinbusinesstoday.com\/es\/wp-json\/wp\/v2\/posts\/99890\/revisions\/111068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latinbusinesstoday.com\/es\/wp-json\/wp\/v2\/media\/99679"}],"wp:attachment":[{"href":"https:\/\/latinbusinesstoday.com\/es\/wp-json\/wp\/v2\/media?parent=99890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latinbusinesstoday.com\/es\/wp-json\/wp\/v2\/categories?post=99890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latinbusinesstoday.com\/es\/wp-json\/wp\/v2\/tags?post=99890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}