{"id":99920,"date":"2017-09-29T00:00:00","date_gmt":"2017-09-29T04:00:00","guid":{"rendered":"https:\/\/latin-business-new.flywheelsites.com\/asociaciones-beneficios-comerciales-y-estrategicos\/"},"modified":"2024-10-27T11:35:08","modified_gmt":"2024-10-27T15:35:08","slug":"asociaciones-beneficios-comerciales-y-estrategicos","status":"publish","type":"post","link":"https:\/\/latinbusinesstoday.com\/es\/asociaciones-beneficios-comerciales-y-estrategicos\/","title":{"rendered":"Asociaciones, Beneficios Comerciales y Estrat\u00e9gicos"},"content":{"rendered":"

Las asociaciones est\u00e1n destinadas a acelerar el crecimiento y mejorar las perspectivas de su empresa: 3 aspectos que se deben considerar.<\/em><\/p>\n

Las adquisiciones de una compa\u00f1\u00eda pueden beneficiar a ambas partes, pero se debe tener cuidado al considerar la posibilidad.<\/p>\n

Dependiendo de su tama\u00f1o y prioridades, las empresas adquirentes pueden tener diferentes imperativos estrat\u00e9gicos. Y las compa\u00f1\u00edas que est\u00e1n siendo adquiridas deben sopesar el valor de tales sociedades, dependiendo de su propio \u00e9xito o falta de \u00e9l.<\/p>\n

Al final de este art\u00edculo, nos ocuparemos de los tres criterios que se deben tener en cuenta al asociarse.<\/strong><\/p>\n

Aquellos de nosotros que dedicamos tiempo a planificar y ejecutar adquisiciones de empresas de tecnolog\u00eda tendemos a prestar atenci\u00f3n al consejo de que siempre debemos dirigir una compa\u00f1\u00eda como si fu\u00e9ramos due\u00f1os de ella para siempre; de lo contrario, acabaremos posey\u00e9ndola para siempre.<\/p>\n

Hay mucha sabidur\u00eda y experiencia detr\u00e1s de este consejo, ya que el \u00e9xito de una empresa y su modelo de negocio depende de su capacidad para ofrecer un valor rentable a largo plazo en el mercado.<\/p>\n

Pero hay muchas circunstancias en las que se compran y venden compa\u00f1\u00edas, incluidas las condiciones financieras, la din\u00e1mica de los inversores y los principales desarrollos del mercado. Y como siempre, tambi\u00e9n entran en juego elementos cualitativos, como la familiaridad y la simpat\u00eda.<\/p>\n

Todos estos factores influyen colectivamente en el tiempo, el proceso, los t\u00e9rminos y, en \u00faltima instancia, el precio que un comprador decidido est\u00e1 dispuesto a pagar.<\/p>\n

Hay una diferencia significativa entre lo que se considerar\u00eda una venta exitosa de una empresa y otra que no lo es. Curiosamente, la consideraci\u00f3n deliberada de una posible salida de fusiones y adquisiciones que respalda (pero no impulsa) las decisiones estrat\u00e9gicas y operativas de una empresa puede ayudar a acelerar su \u00e9xito como entidad independiente y proporcionarle la exposici\u00f3n para mejorar sus perspectivas de adquisici\u00f3n a largo plazo.<\/p>\n

Demostrar el \u00e9xito en el mercado es probablemente el determinante m\u00e1s importante del atractivo de una empresa como objetivo de adquisici\u00f3n. Por supuesto, no todas las empresas que se vuelven exitosas son adquiridas. Algunas compa\u00f1\u00edas, obviamente, alcanzan un gran \u00e9xito de manera independiente, y en \u00faltima instancia brindan liquidez a sus inversionistas a trav\u00e9s de una oferta p\u00fablica inicial (OPI).<\/p>\n

Si bien las estad\u00edsticas reales var\u00edan en torno al porcentaje de peque\u00f1as empresas que crecen y contin\u00faan operando, as\u00ed como el porcentaje de aquellas que realizan una OPI, las cifras nos dicen que estos escenarios de \u00e9xito se encuentran en la minor\u00eda extrema. Por lo tanto, para que una empresa contin\u00fae con su negocio y su legado operacional o para que proporcione liquidez a sus inversionistas, es probable que tenga que ser adquirida.<\/p>\n

Tres aspectos que se deben tener en cuenta al asociarse<\/strong><\/p>\n

Aqu\u00ed hay una serie de principios que se deben cumplir cuando se busca aprovechar las alianzas para construir negocios y mejorar la probabilidad de di\u00e1logos significativos y exitosos:<\/p>\n

1) Las asociaciones est\u00e1n destinadas a acelerar el crecimiento y mejorar las perspectivas de su negocio.<\/strong><\/p>\n

Dedique tiempo a comprender d\u00f3nde se encuentran las mejores asociaciones, primero desde la perspectiva del cliente. Centrarse en el servicio al cliente es la mejor manera de encontrar socios y alinear intereses, aumentando la probabilidad de \u00e9xito.<\/p>\n

2) Evite las relaciones de sociedad exclusivas que lo hacen excesivamente dependiente de cualquier parte \u00fanica.<\/strong><\/p>\n

Algunos socios pueden llegar a tener una influencia desproporcionada en las ventas y las operaciones.<\/p>\n

Si bien las asociaciones grandes y exclusivas son un medio para acelerar a\u00fan m\u00e1s el crecimiento de su negocio, las entidades m\u00e1s grandes pueden llegar a ser m\u00e1s exigentes con la sociedad, tanto desde una perspectiva operativa como financiera, lo que dificulta el crecimiento del negocio fuera de ellas y puede disminuir el potencial de valor futuro.<\/p>\n

Las relaciones de socios m\u00faltiples en las mismas o diferentes dimensiones pueden, al final, tener un mayor impacto en el negocio a largo plazo y crear un mayor mercado para la empresa.<\/p>\n

3) Estructurar y operar asociaciones para demostrar verdaderamente las capacidades.<\/strong><\/p>\n

Para tener \u00e9xito comercial y generar inter\u00e9s estrat\u00e9gico, una asociaci\u00f3n debe ser significativa e ir m\u00e1s all\u00e1 de un simple comunicado de prensa.<\/p>\n

Las asociaciones significativas son aquellas que tienen una alineaci\u00f3n de objetivos, mediciones peri\u00f3dicas y un compromiso para la mejora continua de los resultados.<\/p>\n

Si bien muchas compa\u00f1\u00edas grandes tienen pautas muy espec\u00edficas y r\u00edgidas para participar en programas de asociaci\u00f3n, no hay nada que impida que una compa\u00f1\u00eda se destaque simplemente por ser m\u00e1s proactiva con la comunicaci\u00f3n, la retroalimentaci\u00f3n y con la administraci\u00f3n general de su parte de la relaci\u00f3n.<\/p>\n

Estas son las empresas que pueden destacarse de las dem\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las asociaciones est\u00e1n destinadas a acelerar el crecimiento y mejorar las perspectivas de su empresa: 3 aspectos que se deben considerar.<\/p>\n","protected":false},"author":1802,"featured_media":99765,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1602,1599],"tags":[1670,1668,1671,1672],"class_list":["post-99920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion-y-estrategia","category-negocios","tag-crecer-su-negocio-es","tag-ideas-es-2","tag-socios-es","tag-tecnologia-es"],"acf":[],"yoast_head":"\nAsociaciones, Beneficios Comerciales y Estrat\u00e9gicos - Latin Business Hoy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latinbusinesstoday.com\/es\/asociaciones-beneficios-comerciales-y-estrategicos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asociaciones, Beneficios Comerciales y Estrat\u00e9gicos - 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