{"id":99935,"date":"2022-02-14T00:00:00","date_gmt":"2022-02-14T04:00:00","guid":{"rendered":"https:\/\/latin-business-new.flywheelsites.com\/los-10-mejores-consejos-de-marketing-e-investigacion\/"},"modified":"2024-10-27T13:55:31","modified_gmt":"2024-10-27T17:55:31","slug":"los-10-mejores-consejos-de-marketing-e-investigacion","status":"publish","type":"post","link":"https:\/\/latinbusinesstoday.com\/es\/los-10-mejores-consejos-de-marketing-e-investigacion\/","title":{"rendered":"Los 10 Mejores Consejos de Marketing y Investigaci\u00f3n"},"content":{"rendered":"

Enfoques fundamentales para que las empresas hispanas atraigan a consumidores hispanos.<\/p>\n

Seg\u00fan la Oficina del Censo, los hispanos representaron el 56% del crecimiento de la poblaci\u00f3n de los Estados Unidos en los \u00faltimos 10 a\u00f1os y su poder ya supera el bill\u00f3n de d\u00f3lares. La comercializaci\u00f3n efectiva a esta creciente audiencia requiere de un compromiso para comprender su complejidad. Aqu\u00ed presentamos 10 ideas que pueden llevar sus esfuerzos de investigaci\u00f3n y mercadotecnia dirigidas al p\u00fablico hispano al siguiente nivel.<\/p>\n

    \n
  1. Existen muchos tipos de \u201cconsumidor hispano\u201d:<\/strong><\/li>\n<\/ol>\n

    Se acabaron los d\u00edas en que la \u00fanica segmentaci\u00f3n de los hispanos era sobre el uso del lenguaje o la aculturaci\u00f3n. Cada vez m\u00e1s, los profesionales de la mercadotecnia necesitan ver c\u00f3mo interact\u00faan los hispanos con una categor\u00eda y marca espec\u00edficas.<\/p>\n

      \n
    1. Integraci\u00f3n vs. aislamiento:<\/strong><\/li>\n<\/ol>\n

      Cuando usted trata a los hispanos como parte de la nueva corriente principal estadounidense, debe considerar sus problemas a medida que desarrolla su estrategia general. Hacerlo es la mejor manera de evitar la condescendencia, los errores de lenguaje y la confusi\u00f3n de mensajes.<\/p>\n

        \n
      1. La traducci\u00f3n no es el problema:<\/strong><\/li>\n<\/ol>\n

        La traducci\u00f3n simple de los esfuerzos del mercado general del ingl\u00e9s al espa\u00f1ol puede ser tristemente obvia para los hispanos. Los mensajes culturalmente en sinton\u00eda son clave.<\/p>\n

          \n
        1. Los j\u00f3venes latinos quieren ser conocidos por QUI\u00c9NES son, no por lo QUE son:<\/strong><\/li>\n<\/ol>\n

          Esto se aplica no solo a los latinos, por supuesto, sino a los j\u00f3venes de todos los colores.<\/p>\n

          Para ser relevante para ellos, usted debe enfocarte en lo que los define como individuos; solo preg\u00fantele a un futbolista salvadore\u00f1o nacido en los Estados Unidos que ama tocar la guitarra y el snowboard y \u00e9l puede dar fe. La gran historia en el espacio hispano es el segmento biling\u00fce \/ bicultural.<\/p>\n

            \n
          1. Mam\u00e1 es quien m\u00e1s sabe:<\/strong><\/li>\n<\/ol>\n

            \u00a0<\/strong>Incluso entre los hogares biculturales y muchos hogares aculturales, todav\u00eda es principalmente la madre quien hace las compras.<\/p>\n

            Pero ella no cree que todo gira a su alrededor. Las cabezas de familia hispanas hacen todo lo posible para mantener a sus familias limpias, alimentadas y contentas. Y la parte del contenido puede incluir algunas indulgencias, incluso cuando se estiran los presupuestos. Captar la importancia de los hijos, los c\u00f3nyuges y la familia en su mercadotecnia, permite que usted comparta esa magia.<\/p>\n

              \n
            1. Consenso y compromiso:<\/strong><\/li>\n<\/ol>\n

              Los presupuestos limitados y las familias numerosas no impiden que las familias hispanas encuentren una manera de comer en abundancia, disfruten de la compa\u00f1\u00eda de cada uno y se muestren exuberantemente felices. S\u00ed, contin\u00faan enfrentando problemas como salarios bajos, discriminaci\u00f3n, alta incidencia de obesidad y diabetes y bajos \u00edndices de graduaci\u00f3n. Pero ellos aguantan.<\/p>\n

                \n
              1. Los hispanos no viven en un mundo de uno a uno:<\/strong><\/li>\n<\/ol>\n

                La transmisi\u00f3n de informaci\u00f3n oral es esencial para los hispanos en la mayor\u00eda de los temas. Entonces, la mercadotecnia para los hispanos implica un contexto social, un contexto familiar y un contexto comunitario. Manejar su reputaci\u00f3n en la comunidad hispana en general es esencial.<\/p>\n

                  \n
                1. El proceso de compra para los hispanos est\u00e1 cambiando:<\/strong><\/li>\n<\/ol>\n

                  Cada vez m\u00e1s hispanos est\u00e1n aprendiendo las formas del mundo minorista estadounidense: leen los boletines de las tiendas, van donde est\u00e1n las ofertas e incluso imprimen cupones en l\u00ednea. Algunos segmentos permanecen leales a marcas particulares, pero nadie puede ser complaciente.<\/p>\n

                    \n
                  1. Comunicaciones:<\/strong><\/li>\n<\/ol>\n

                    reparar un programa de comunicaciones para su esfuerzo hispano sol\u00eda ser muy simple. Usted llamaba a su agencia, ellos llamaban a los medios en espa\u00f1ol y sus anuncios eran publicados.<\/p>\n

                    La televisi\u00f3n en espa\u00f1ol sigue siendo la opci\u00f3n de mayor peso, pero ahora se puede establecer una relaci\u00f3n de muchas maneras: mercadeo de eventos, publicidad en l\u00ednea, anuncios para dispositivos m\u00f3viles, eventos de radio, actividades en las tiendas, etc. Y la televisi\u00f3n enfocada en los hispanos ya no est\u00e1 solo en espa\u00f1ol.<\/p>\n

                      \n
                    1. La investigaci\u00f3n sobre los hispanos es divertida, pero no es f\u00e1cil:<\/strong><\/li>\n<\/ol>\n

                      Investigar sobre los hispanos no se trata solo de n\u00fameros y estad\u00edsticas.<\/p>\n

                      Se trata de una poblaci\u00f3n viva, que respira y evoluciona, din\u00e1mica y fascinante. El desaf\u00edo puede parecer desalentador, pero el esfuerzo y un poco de buena voluntad pueden llegar muy lejos.<\/p>\n

                      Related articles:<\/strong><\/p>\n

                      10 Powerful Branding Tips for Small Business\u00a0<\/a><\/p>\n

                      Data Analytics Driven Marketing for Small Business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

                      Enfoques fundamentales para que las empresas hispanas atraigan a consumidores hispanos.<\/p>\n","protected":false},"author":1749,"featured_media":99798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1600,1599],"tags":[247,1674,1675,1604,1673,1676],"class_list":["post-99935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo-es","category-negocios","tag-communication","tag-comunicacion-es","tag-investigacion-es","tag-mercadeo-es","tag-redes-sociales-es","tag-tendencia-es"],"acf":[],"yoast_head":"\nLos 10 Mejores Consejos de Marketing y Investigaci\u00f3n - Latin Business Hoy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latinbusinesstoday.com\/es\/los-10-mejores-consejos-de-marketing-e-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los 10 Mejores Consejos de Marketing y Investigaci\u00f3n - 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