{"id":99936,"date":"2023-07-27T06:00:00","date_gmt":"2023-07-27T10:00:00","guid":{"rendered":"https:\/\/latin-business-new.flywheelsites.com\/utilizar-la-cultura-y-5-valores-para-el-exito-de-las-pequenas-empresas\/"},"modified":"2025-12-06T11:46:24","modified_gmt":"2025-12-06T15:46:24","slug":"utilizar-la-cultura-y-5-valores-para-el-exito-de-las-pequenas-empresas","status":"publish","type":"post","link":"https:\/\/latinbusinesstoday.com\/es\/utilizar-la-cultura-y-5-valores-para-el-exito-de-las-pequenas-empresas\/","title":{"rendered":"Utilizar la Cultura y 5 Valores para el \u00c9xito de las Peque\u00f1as Empresas"},"content":{"rendered":"

Haz que se trate de hacer una diferencia, no de hacer dinero<\/em><\/p>\n

Hay muchos elementos que los l\u00edderes de negocios buscan, para que les ayuden a hacer crecer su negocio o para conseguir lealtad a la marca. A veces piensan que es la contrataci\u00f3n de ese talentoso egresado de una universidad de la Ivy League, otras veces intentan la revisi\u00f3n de los nuevos sistemas y, cuando est\u00e1n realmente desesperados, llaman a la caballer\u00eda de los consultores.<\/p>\n

Sin embargo, creo que hay cosas que pueden pasar por alto que son mucho m\u00e1s simples y rentables de implementar y est\u00e1n justo debajo de sus narices.<\/p>\n

\u00bfDe qu\u00e9 se trata?<\/strong><\/p>\n

Se trata de tomar una clase de cultura latina que ha mostrado valores distintivos que podr\u00edan beneficiar a los due\u00f1os de negocios, independientemente de qui\u00e9n sea su mercado objetivo.<\/p>\n

Como l\u00edder educativa que trabaja para una universidad latinoamericana, he aprendido que los negocios no son \u00abnegocios como de costumbre\u00bb a la manera estadounidense. En los EE. UU. se trata de hacer lo m\u00e1s que se pueda en el menor tiempo posible, sin tener en cuenta la creaci\u00f3n de relaciones: \u201c\u00a1tenemos clientes que visitar, un producto para promocionar o una idea para el mercado!\u201d<\/p>\n

Sin embargo, la forma latinoamericana se basa m\u00e1s en lo que se conoce como \u201cpersonalismo<\/em>\u201d, que se reduce a conocerte y hacer que te sientas c\u00f3modo antes de comenzar el negocio.<\/p>\n

Sin embargo, no deber\u00eda ser una sorpresa que los latinos sean evaluados por modelos de negocios, ya que cada vez m\u00e1s compa\u00f1\u00edas se est\u00e1n dando cuenta de que hay demasiados latinos en los Estados Unidos como para ignorarlos. Incluso se han realizado investigaciones para validar la forma en que los latinos contribuyen a la cultura organizacional y creo que algunos de estos valores pueden integrarse en nuestros negocios actuales y en las pr\u00e1cticas organizacionales.<\/p>\n

Es especialmente importante reflexionar si se tiene en cuenta el hecho de que la mayor\u00eda de los estadounidenses odian sus trabajos y generalmente es porque no se sienten conectados con sus compa\u00f1eros. Los trabajadores que odian su trabajo finalmente buscan en otra parte y la rotaci\u00f3n les cuesta dinero a las empresas. \u00a1Usted deber\u00eda de preocuparse por eso!<\/p>\n

Los cinco valores que necesitamos explorar son:<\/p>\n

    \n
  1. Cuando usted est\u00e1 aqu\u00ed, es parte de la familia.<\/strong><\/li>\n<\/ol>\n

    Los latinos valoran las relaciones m\u00e1s que su tiempo de reuni\u00f3n o su agenda. Buscan conocer a sus compa\u00f1eros de trabajo y sus familias. Les gusta celebrar hitos y reunirse para el picnic anual de la compa\u00f1\u00eda, donde pueden ser reconocidos por todo lo que hacen por la compa\u00f1\u00eda. \u00bfSus empleados se sienten como si fueran de la familia?<\/p>\n

      \n
    1. La familia hace mejores trabajadores.<\/strong><\/li>\n<\/ol>\n

      Los latinos creen m\u00e1s en la conexi\u00f3n personal que en las credenciales en papel. La confianza, la lealtad y el servicio pasado es lo que m\u00e1s valoran y quieren que la compa\u00f1\u00eda para la que trabajan conf\u00ede en su criterio cuando refieran a alguien a un puesto. Despu\u00e9s de todo, ellos quieren que la adici\u00f3n se ajuste a la \u00abfamilia\u00bb y no recomendar\u00edan a alguien que sientan que no podr\u00eda hacer el trabajo, porque es su reputaci\u00f3n la que est\u00e1 en juego. \u00bfTiene usted un programa de referencia para empleados en el que se los recompensa por hacer una adici\u00f3n a la familia corporativa?<\/p>\n

        \n
      1. Reconocimiento de la familia.<\/strong><\/li>\n<\/ol>\n

        La mayor\u00eda de los latinos valoran a la familia (y a Dios) por encima de todo lo dem\u00e1s. Trabajan m\u00e1s porque esto les permite hacer m\u00e1s cosas para \u00abla familia\u00bb. Se quedan m\u00e1s tarde de lo habitual porque esto les proporciona los fondos de tiempo extra para ir a ese crucero con \u00abla familia\u00bb. Quieren que sus empleadores se preocupen por sus familias y entienden que la familia es lo primero. Las empresas que son flexibles con las opciones de trabajo en el hogar, el horario flexible y las vacaciones generosas y pagas encontrar\u00e1n que los empleados est\u00e1n dispuestos a trabajar por menos dinero siempre que tengan m\u00e1s tiempo para la … \u00a1familia!<\/p>\n

          \n
        1. Sea un l\u00edder, no un ogro.<\/strong><\/li>\n<\/ol>\n

          Los latinos responden mejor a los l\u00edderes que tienen visi\u00f3n e inspiraci\u00f3n, que demuestran que ellos les importan, en vez de los que hablan sin cesar de cu\u00e1nto les importan sus empleados, sin mostrar signos reales de ello. En realidad, todos los empleados prefieren trabajar para alguien que inspira lealtad, valora su voz y celebra sus contribuciones. Como dice el dicho acertadamente, \u00abtu vibra atrae a tu tribu\u00bb.<\/p>\n

            \n
          1. Haga que se trate de hacer una diferencia, no hacer dinero.<\/strong><\/li>\n<\/ol>\n

            Los latinos quieren hacer cosas verdaderamente importantes. El dinero no es lo m\u00e1s importante para ellos, hacer una diferencia s\u00ed lo es. Ellos quieren un sentido de prop\u00f3sito, pero si usted lo piensan, la mayor\u00eda de los empleados quieren despertarse por la ma\u00f1ana con la sensaci\u00f3n de que lo que hacen es importante. Comunique de qu\u00e9 manera lo que hace su empresa todos los d\u00edas es hacer de este mundo un lugar mejor. Sea espec\u00edfico. Observe c\u00f3mo la gente se re\u00fane en torno a esa causa.<\/p>\n

            Si las empresas comienzan a practicar algunos de los valores culturales latinos en el lugar de trabajo, habr\u00e1 menos vueltas, m\u00e1s esp\u00edritu de empresa, menos ausentismo y m\u00e1s productividad. Qui\u00e9n sabe, hasta puede crear una estampida de personas que claman por la oportunidad de ser parte de la \u00abfamilia\u00bb. \u00a1Qu\u00e9 cultura tan rica!<\/p>\n

            Related articles:\u00a0<\/strong><\/p>\n

            Dr.\u00a0Les \u00abCoach\u00bb\u00a0Fernandez<\/a><\/p>\n

            The Culture of Positive Thinking at the Workplace<\/a><\/p>\n

            What is Your Company’s Reason?\u00a0<\/a><\/p>\n

            Many Leadership Styles, What’s Yours?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

            Haz que se trate de hacer una diferencia, no de hacer dinero<\/p>\n","protected":false},"author":1805,"featured_media":106744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[1599,1653,1634,1589],"tags":[1667,1668,1669],"class_list":["post-99936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","category-perspectivas-latinas-es","category-talento-y-recursos-humanos","category-vida-y-trabajo","tag-cultura-latina-es","tag-ideas-es-2","tag-valores-es"],"acf":[],"yoast_head":"\nUtilizar la Cultura y 5 Valores para el \u00c9xito de las Peque\u00f1as Empresas - Latin Business Hoy<\/title>\n<meta name=\"description\" content=\"Hay muchos elementos que los l\u00edderes de negocios buscan, para que les ayuden a hacer crecer su negocio o para conseguir lealtad a la marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latinbusinesstoday.com\/es\/utilizar-la-cultura-y-5-valores-para-el-exito-de-las-pequenas-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utilizar la Cultura y 5 Valores para el \u00c9xito de las Peque\u00f1as Empresas - 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