Hispanic Heritage: Remembering Jacobo Salazar “Jobo”







Helping Others


Sounds bad but the family was happy to be finally together as a unit. As time passed the house was filled with other relatives who would come to the U.S., staying with them until they got on their feet. Jobo would find them jobs and then places to stay. Jennifer said that if someone would come to their house and was hungry they added more water to the hot soup so they could share it with them. It was at this time that Jobo decided to become a captain of industry as many Latinos do and opened a small restaurant on Buckner Boulevard in the Bronx. He and his wife would get up at 4 a.m. while Jennifer, who was 8 years old, took care of the family at home, cooking and cleaning until they got home late at night—a tough chore for such a young child.

Jobo was able to accumulate enough money to buy the restaurant and then bought the stores next to his until he owned the whole city block. By that time Jose Luis, whose dreams and aspirations were to become an architect, joined him in the business as his manager/overseer and was able to secure his investments. Every year for the holidays they would open the business and provide free turkey dinners. Jobo in his generosity would give money to those in need without collecting it.

He never forgot his roots and his beginnings and was able to pass the spirit of giving to his daughter, who is another person that I solely love and admire for caring for those in need. At this moment she provides clothing and food, school supplies, and toys to 10 churches in Atlanta, Ga., and she allows me and others to help. She does not accept any credit for what she does but everyone needs a leader and she is the perfect person to follow. To quote Jennifer, “If you want to see the face of God all you have to do is look into the eyes of those you help.” Jobo’s son Francisco was able to graduate from college and become an accomplished businessman who later helped Jobo in the final stages of his life.

What I learned most from Jennifer’s father is never forget where you came from, think ofwhere you are going and help everyone along the way. Dreams can become reality and “Que el Mundo es Del Valiente” translated means “the world belongs to the brave.” His life encouraged me and others to emulate his example.