Customer Satisfaction Pays Dividends

How can a small business better leverage customer satisfaction for competitive advantage? "If you are not completely satisfied, please bring it back." Those words appeared above every door at Woodward's, the department store

Your Brand Is Not What You Think It Is…

Let’s talk about FEELINGS... If you look at today’s marketing and business headlines there is a lot of chatter about BIG data - it’s everywhere. This compelled me to recently tweet the following “It’s all about BIG data these days…

Top 10 Marketing and Research Tips

Fundamental approaches for Hispanic businesses to engage Hispanic consumers. According to the Census Bureau, Hispanics accounted for 56% of U.S. population growth in the past 10 years; and their power already exceeds $1

Contacts, Customers and Telemarketing

One of the core components of The Small & Medium-Sized Business Toolkit is telemarketing, here's why... Editor's note: This is a multiple part series will examine a wide array of marketing and advertising tools available to…

Be a Trade Show-Off

A little planning goes a long way toward making your trade show exhibit a success Participating in trade show might seem expensive, until you delve into the whole subject a bit more. If you plan and conduct your exhibit well, the…

Limited Budget Marketing Essentials

Even with a limited budget you have a number of marketing options at your disposal, but what are they? There are a number of marketing opportunities to generate sales and visibility at your disposal. Not having a decent…

What’s in Your Marketing Toolkit?

Even with a tight marketing budget a small business toolkit exists...a look at inventory of marketing tools and an executable example In part one of this series  entitled No Marketing, No Ad Budget, No Problem, How to maximize a minimal…

What Separates Winners from the Pack?

3 customer analytics well worth doing right now- part 2 In part one of this three part series we outlined three primary tactics to grow you small business Response Modeling, Customer Lifetime Value modeling and Segmentation as…

3 Marketing Resolutions for 2014

For a small business it’s often the simple things that count when considering your marketing efforts With 2014 fast approaching, you should take a second look at your marketing options. Even if you don’t change them, it’s…

4 Keys To Latina Brand Loyalty

The Latina market is built upon truly engaging her and her network. Latinas now have $1.3 trillion of annual buying power, which is equal to that of Mexico! Eighty-six percent of Latinas say they are the primary household purchase…

Rethinking Customer Engagement

Learn from healthcare's example and refocus on customer relationships One of the things enabled by social media is the ability to develop deeper and stronger relationships with one's customers. Social network platforms provide a forum

Thinking Physics to increase your ROI

The theory of everything applied to marketing: The Big Bang Editor’s note: this is part one of a series. While unusual I must admit on occasion I have been known by relax by reading about various physics topics—quantum, particle,

Small Business Saturday Goes Local

Small Business Saturday Generates Stronger Holiday Sales for Latino Shop Owners Photo: FotoliaSmall Business Saturday offers a fitting end for National Entrepreneurship Month by raising the profiles of thousands of small businesses that…

Boring It’s How We Shop and Market

Understanding the consistency of consumer buying patterns and the role of loyalty is an important part of marketing Mark Pacchini, half of the infamous “Marks” who ran SC Johnson’s worldwide marketing efforts, sauntered…

Two Guys Walk Into a Bar

What's your business's communication message? They see wall-to-wall beautiful women. Guy No. 1 sees this stunningly beautiful woman, sits in a miraculously empty stool next to her and starts talking about himself - his cars, his

Positioning Statement 101

Your Hispanic small business needs a positioning statement because positioning is to marketing as sofrito is to Spanish cooking: Without it there's no gusto One of the most basic tenets in marketing is one of the most often overlooked

Branding Basics for Hispanic Businesses

Resources are available to help your Hispanic business develop its branding strategy, which is an integral element of any marketing strategy Image: FotoliaIn a world of short attention spans, a great product or first-class service is rarely…

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Featured Mentors

Dr. Elizabeth D. Rios

Dr. Elizabeth D. Rios is a strategic visionary and has served her community in NY and FL in various Executive and entrepreneurial capacities for over…

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Tina Trevino

Tina Trevino, Partner & Director of Community Relations for Latin Biz Today is President & CEO of Tocaya Design under which she does design…

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Senen Garcia

Senen Garcia operates SG Law Group LLP, a thriving law practice in multiple states assisting clients with their corporate, real estate, estate…

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