So – how does this impact the small business?
There is a lesson to be learned from this – reach out to your current customers and prospects on a regular basis – not just when a bill is not paid.
Send them useful information, or just call and leave a message saying you were thinking about them because….I have recently sent out two promotional packages to my clients and prospects – that have truly benefitted my business in terms of new customers….
Both items have my company name and logo on them – and a message that resonates with my busy customer base. I would definitely give it a try…you don’t have to spend a lot to make an impact.
We all have a lot of competition out there – so be sure to be the one that remembers the personal touch – you will definitely stand out from the others!