B2B

The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies. Theresa Kushner has written extensively on B2B marketing and data analytics.…

Messaging in concert with delivery must engage to activate the desired consumer behavior. Editor’s note this is the first part of a two part series. Why are three creative executions essential? If the objective is to…

Business tips for keeping persuasion the focus of your marketing and advertising efforts. There was a big bang 13.5 billion years ago and, the theory goes, from that singularity everything was created. So, in theory, all matter…

Direct marketing is perhaps the most affordable, approachable kind of advertising for an owner of a small or medium-sized business If B2B advertising is Rodney Dangerfield, direct marketing can only be categorized as the sleazy…

Effective B2B Advertising for Your Business Some of my friends are among the rudest people ever. We were talking about advertising in general and one of them says, Business-to-business advertising is the most boring advertising ever. …