POE Really Is a Manageable Marketing Strategy
Small businesses: line up your ducks across the paid, owned and earned media channels (better known as POE). It’s not complicated! Editor’s note: This is part one of a two-part article. …
An Entrepreneur’s Launch of a Luxury Accessory Brand
What does it take to launch a luxury accessory brand? Creativity, a passion for what you do, the talent to produce a high quality product, business sense, creating outlets to …
What Your Company Culture Says About Your Brand In a Time of Crisis
Six ways your company can communicate caring to employees during this time. No doubt things are hard for every business right now and particularly difficult for small businesses! The …
