Browsing Tag

branding

3 Reasons Why Every Moment Matters

What your prospects, clients and employees are thinking in key moments when you aren’'t paying attention. Imagine this: You’re in a hurry. You’ve got to go to the bank, the post office, and the printer and be back in the office…

Is Your Content Being Seen?

How to beat the latest social media algorithms to boost organic reach. No one would argue that the explosive growth and popularity of social media created a level playing field so that businesses of all sizes could suddenly enjoy…

Primary Steps to Finding Your Perfect Brand Name

Here are four key questions to cover. Editor's note: This is part one of a two part piece. Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots…

Customer Satisfaction Pays Dividends

How can a small business better leverage customer satisfaction for competitive advantage? "If you are not completely satisfied, please bring it back." Those words appeared above every door at Woodward's, the department store

What Are You Really Selling?

Are you missing out on sales because you are selling the wrong thing? I walked up to the counter at my favorite local coffee shop. The young girl behind the counter with a beaming smile, looks me in the eye and

10 Powerful Branding Tips for Small Business 

These simple tips that can help order tasks and keep the focus on the business image. Many small business owners think that the biggest problem of their business is related to financing. It is true that having liquidity is

Behind the Scenes with Wendy Williams

A real life brand experience with Wendy Williams for HSN I was thrilled last week on February 11th, when Women’s Wear Daily published a major article officially announcing Wendy Williams’ new clothing line for HSN. I had been…

5 Social Media Tips for Business

Successful social media for businesses use lessons learned on Main Street to take them far on the digital highway Those who live in small towns know the advantages of frequenting merchants who know their names as well as their purchase…

4 Keys To Latina Brand Loyalty

The Latina market is built upon truly engaging her and her network. Latinas now have $1.3 trillion of annual buying power, which is equal to that of Mexico! Eighty-six percent of Latinas say they are the primary household purchase…

Social Media Doesn’t Bite

Social media doesn't bite unless you ignore your customer, that is... The Digital Revolution is well on its way to taking over our daily activities. Unfortunately, what should be approached as an opportunity to get closer to our customers…

Boring It’s How We Shop and Market

Understanding the consistency of consumer buying patterns and the role of loyalty is an important part of marketing Mark Pacchini, half of the infamous “Marks” who ran SC Johnson’s worldwide marketing efforts, sauntered…

Branding Basics for Hispanic Businesses

Resources are available to help your Hispanic business develop its branding strategy, which is an integral element of any marketing strategy Image: FotoliaIn a world of short attention spans, a great product or first-class service is rarely…

Avoid Teaching Elephants to Fly

When executing a social media strategy, avoid the bandwagon effect, examine your brand’s strengths and weaknesses, and identify specific and realistic objectives When setting out on a path, it is important to be aware of the prevailing…

Make Your Business More Green

Sustainable practices can bolster your brand and build customer loyalty.Looking for ways to make your small business more environmentally conscious this year? It could be a smart move. You can feel good about helping the planet and your…

Social Success Strategy

Listen. You need to know what your customers are saying. A successful social media strategy means getting close to your customers. In a nutshell, the road map that I and many others recommend has five iterative steps: 1. Listen 2. 

The Price of Privacy

How You Collect and Use Data Can Make Or Break Customer Loyalty In 1999, then-CEO of Sun Microsystems Scott McNealy made an outrageous comment during a product launch. "You have zero privacy anyway. Get over it,”

Translating “Coca-Cola”

A conversation with Reinaldo Padua One of the early adopters of marketing to U.S. Hispanics, Coca-Cola has evolved its marketing strategy and media mix as Latinos' interests, passion points and media consumption habits…