4 Keys To Latina Brand Loyalty
The Latina market is built upon truly engaging her and he network Latinas now have $1.3 trillion of annual buying power, which is equal to that of Mexico! Eighty-six percent …
The Latina market is built upon truly engaging her and he network Latinas now have $1.3 trillion of annual buying power, which is equal to that of Mexico! Eighty-six percent …
We don’t always know exactly what professional presence is, but we know it when we see it and your customers will too Earlier this week I traveled to the mid-West …
Small business start-ups, brand, company image and branding recognition within cultures. Let’s start with a little quiz. Don’t worry-I’m going to give you the answers along with the questions. Ready? …
Brand strategy is about the value of listening Within the term brand strategy, the word strategy sometimes conjures up military campaigns or sports. It sometimes also sounds like sophisticated theories. And it …
What your prospects, clients and employees are thinking in key moments when you aren’t paying attention Imagine this: You’re in a hurry. You’ve got to go to the bank, the post …
It’s amazing how many Hispanic business owners don’t evaluate “how they are doing” It’s important for Latinas focus on is how are they leaving a mark on the world. …
6 brand positioning techniques for staking a claim in specific market segments. Brand positioning involves creating a vision of a product or business relative to competitors. As such, the messaging …
The importance of planning can not be underestimated in driving small business success Dr. Graeme Edwards once said it’s not the plan that’s not important, it’s the planning. Part …
Now more than ever, brand storytelling is top of mind for business leaders as a business-forward strategy The last two years have compelled content creators, marketers, CEOs, and entrepreneurs to …
4 steps a small business owner can take to correct a culture issue. In just a few short years in the business world, it has become all about “the …