How a 50-year-old psychological theory holds the key. Lets begin with a historical perspective. In 1945, Arthur C. Clarke, the writer famous for 2001: A Space Odyssey, proposed a …
Communication, creative and media strategies should not be treated independently Editor’s note: This is the last in a series of articles on the Theory of Everything as applied to marketing. …
Communication, creative and media strategies should not be treated independently Editor’s note: This is the last in a four-part series. In part three, we looked at product/target combination that would …
Communication, creative and media strategies should not be treated independently Editor’s note: This is the last in a four-part series. In part three, we looked at product/target combination that would …
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