Browsing Tag


Master of the Obvious? Why, Yes!

MOO stands for Master Of The Obvious. My husband John is an accomplished engineer with several patents to his name. From the first days of our relationship, we’ve enjoyed cooking together and exploring flavorful dishes from…

Social Media & Business Etiquette- Eight Rules

The 8 simple rules to follow when tackling your company’s social media. In most of today’s small business, we usually have the business owner wear multiple hats inside the company. Many of these entrepreneurs run errands, do deliveries,…

The Body Speaks Before the Mouth Opens

The fact is, how you present yourself visually will affect your audience and their ability to really “hear” you. So, go ahead and take a look in that mirror...and SEE what you’re saying when you’re VERBALLY not saying anything at all. 

Do Our Meetings Just Create More Meetings?

We're all too familiar with time draining meetings, but with a good leader they can be incredibly productive There’s a funny commercial Google put together when it was introducing the world to a Google Hangout a few years ago. The spot …

When Bad Writing Happens to Good People

Taking the time to think about how we communicate, especially in the age of social media, and making sure that our message gets across cleanly and effectively is something we should pay more attention to…from the kindergarten classroom to…

5 Ways to Give a Great Speech

A great speech requires connection and a takeaway to be remembered. Let’s face it. For some, public speaking comes natural and for others it is their Achilles Heel. I’m probably somewhere in the middle, which is why I am

Top 10 Marketing and Research Tips

Fundamental approaches for Hispanic businesses to engage Hispanic consumers. According to the Census Bureau, Hispanics accounted for 56% of U.S. population growth in the past 10 years; and their power already exceeds $1

Fake It Until You Become It

Finding business confidence means pushing forward and conquering doubt. We all understand the idea behind “fake it until you make it.“ The idea is that sometimes you have to act as if you are confident and believe in

The 10 Commandments of Social Media

Ignore the the Social Media Commandments at your peril A social media primer I know, I know, not the most original title in the “Red Sea” of content, but as I continue to read the barrage of information on “Social Media” and Digital

Squirrely Communicators – The Sequel

3 core communications insights which can inhibit success I wrote an article several years ago about dealing with squirrelly communicators. At that time, it was mainly focused on the slippery shenanigans of dodgy emailers, instant…

Go Further Today- Challenge Yourself

Creating your own challenges can benefit both yourself and your business Last month I decided to create and take on my own challenge. Yes, it may sound off the wall at first, but I’m sure you’ll understand why I did this

Is Social Media Good For Business?

For small- or medium-sized business owners the use of social media, the answer is a solid “maybe” EDITOR'S NOTE: This article is part one in a three-part series on social media and business. As a small-business owner, I constantly

The Washington Post Morphs To The Amazon Post?

A look at the exciting possibilities for the future of The Washington Post No, no one has called it that yet, at least not that I've seen, but news of founder Jeff Bezos’ $250 million acquisition of The Washington Post…

Outreach To Hispanics A Priority

County Executive addresses fiscal responsibility, growth and contributions of Hispanics within the community. Editor's note: this the first in a series on Hispanics in Westchester County, N.Y. Having a major in communications and

Sandy-NYC: To Run or Not to Run?

What can business learn about crisis communications from the cancellation of the NYC Marathon? The world watched the U.S. East Coast last week as it braced for the most significant storm of the century - perhaps in…

Two Guys Walk Into a Bar

What's your business's communication message? They see wall-to-wall beautiful women. Guy No. 1 sees this stunningly beautiful woman, sits in a miraculously empty stool next to her and starts talking about himself - his cars, his

Harnessing the Power of Infographics

Communicating information through visual design Innovation and design has always been an integral competitive edge for U.S. businesses. A popular example is Apple, Steve Jobs said: “Design is not just what it looks…

Can Google+ Be A Business Asset?

Google+ a relative newcomer offers features that are specifically designed to enhance your business’ communication and collaboration with customers. With social media marketing on the rise, an increasingly important question