Automotive Trends for 2022
With the media bringing attention to increasing fuel prices every day, industry insiders are wondering what will change in the automotive industry. When the ball drops in Times Square on …
With the media bringing attention to increasing fuel prices every day, industry insiders are wondering what will change in the automotive industry. When the ball drops in Times Square on …
Elon Musk and Leonardo DiCaprio are tweeting opposition to a California solar proposal. Here’s why. Part I of this two-part article profiled a proposal by California’s Public Utility Commission (CPUC) …
Have you heard that Elon Musk and Leonardo DiCaprio are tweeting opposition to a California solar proposal? Read on to find out why they are fighting for consumer owned solar …
Winning over cash register activists is crucial to business growth today. How do you do it? Businesses now walk a marketing tightrope in an America divided over values. The sales …
Ten features successful microbrands have in common.
A quick look at traditional vs. online tactics to drive sales For “bricks and mortar” retailers the approaching of “Black Friday” will comprise a signicifant segment of their annuals sales. …
Different messages should be directed at existing consumers as well as ex-consumers and not-year-consumers In part one of this series I explained the three consumer states: current consumers, not-yet-consumers and …
Messaging in concert with delivery must engage to activate the desired consumer behavior. Editor’s note this is the first part of a two part series. Why are three creative …